NYS Seal

ASSEMBLY STANDING COMMITTEE ON TOURISM, PARKS, ARTS, AND SPORTS DEVELOPMENT

NOTICE OF PUBLIC HEARING
Oral Testimony by Invitation Only

SUBJECT:
The Impact of New York State’s “I Love New York” Brand Redevelopment

PURPOSE:
To examine the impact of the State’s “I Love New York” brand redevelopment on the tourism industry and potential for other new initiatives to enhance tourism sector growth.

ALBANY, NEW YORK
Tuesday, January 15, 2013
11 A.M.
Hamilton Hearing Room B
Legislative Office Building, 2nd Floor

The travel and tourism industry in New York plays a key role in the growth and revitalization of our State’s economy. In 2011, tourism was a $53.8 billion industry and sustained almost 700,000 jobs. The key to this kind of growth, and to continued expansion, is to continue to reach out to travelers and tourists in new and innovative ways. Today’s travelers are seeking increasingly personal connections and experiences. In 2011, as a part of an increased focus on enhancing tourism, the State began a re-development of the “I Love New York” tourism brand – including a re-development of the website, new print and television media advertisements and increased collaboration with industry partners. The Assembly Standing Committee on Tourism, Parks, Arts and Sports Development seeks to examine these new initiatives and discuss how, together as a statewide industry, we can make stronger and more effective connections with travelers and tourists.

Persons invited to present pertinent testimony to the Committees at the above hearing should complete and return the enclosed reply form as soon as possible. It is important that the reply form be fully completed and returned so that persons may be notified in the event of emergency postponement or cancellation.

Oral testimony will be limited to 10 minutes duration. In preparing the order of witnesses, the Committees will attempt to accommodate individual requests to speak at particular times in view of special circumstances. These requests should be made on the attached reply form or communicated to Committee’s staff as early as possible.

Ten copies of any prepared testimony should be submitted at the hearing registration desk. The Committees would appreciate advance receipt of prepared statements.

In order to further publicize these hearings, please inform additional interested parties and organizations of the Committees’ interest in receiving written testimony from any interested sources.

In order to meet the needs of those who may have a disability, the Assembly, in accordance with its policy of non-discrimination on the basis of disability, as well as the 1990 Americans with Disabilities Act (ADA), has made its facilities and services available to all individuals with disabilities. For individuals with disabilities, accommodations will be provided, upon reasonable request, to afford such individuals access and admission to Assembly facilities and activities.

Margaret Markey
Member of Assembly
Chair
Committee on Tourism, Parks, Arts, and Sports Development



PUBLIC HEARING REPLY FORM

Persons wishing to present testimony at the public hearing on the impact of New York State’s “I Love New York” Brand Redevelopment are requested to complete this reply form as soon as possible and mail, email or fax it to:

Quinn Hubbell
Analyst
Assembly Committee on Tourism, Parks, Arts, and Sports Development
Room 520 - Capitol
Albany, New York 12248
E-mail: hubbelq@assembly.state.ny.us
Phone: (518) 455-4928
Fax: (518) 455-5182
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I plan to attend the following public hearing on the The Impact of New York State’s “I Love New York” Brand Redevelopment to be conducted by the Assembly Committee on Tourism, Parks, Arts and Sports Development on January 15th, 2013.
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I plan to make a public statement at the hearing. My statement will be limited to 10 minutes, and I will answer any questions which may arise. I will provide 10 copies of my prepared statement.
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I will address my remarks to the following subjects:




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I do not plan to attend the above hearing.
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I would like to be added to the Committee's mailing list for notices and reports.
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I would like to be removed from the Committee's mailing list.
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I will require assistance and/or handicapped accessibility information. Please specify the type of assistance required:




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