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A02528 Summary:

BILL NOA02528
 
SAME ASNo Same As
 
SPONSORDenDekker
 
COSPNSRSeawright
 
MLTSPNSR
 
Amd 350-a, Gen Bus L
 
Requires that advertisements which include a discount or rebate in the advertised price also include the actual selling price prior to any deductions in the same font and size.
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A02528 Actions:

BILL NOA02528
 
01/20/2017referred to consumer affairs and protection
01/03/2018referred to consumer affairs and protection
03/06/2018reported referred to codes
04/17/2018reported
04/19/2018advanced to third reading cal.737
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A02528 Memo:

NEW YORK STATE ASSEMBLY
MEMORANDUM IN SUPPORT OF LEGISLATION
submitted in accordance with Assembly Rule III, Sec 1(f)
 
BILL NUMBER: A2528
 
SPONSOR: DenDekker
  TITLE OF BILL: An act to amend the general business law, in relation to requiring that advertisements which include a discount or rebate in the advertised price also include the actual selling price prior to any deductions in the same font and size   PURPOSE OR GENERAL IDEA OF BILL: The purpose of this bill is to require advertisements that include a discount or rebate in the advertised price to also include the actual selling price prior to any reductions in the same font and size. If the actual selling price be absent from the advertisement then it shall constitute false advertising.   SUMMARY OF SPECIFIC PROVISIONS: Subdivision 3 of section 350-a of the general business law, as added by chapter 107 of the laws of 1994 is amended.   JUSTIFICATION: Advertisements promoting deductions and rebates can be very deceiving; especially when the advertisements include a discount or a rebate in the advertised price and not the price prior to the special offers. Buyers should be made aware of the original price before any deductions or rebates. This bill would help increase transparency between the buyer and the seller as well as enhance protection for the buyer from possible false advertisements.   PRIOR LEGISLATIVE HISTORY: None.   FISCAL IMPLICATIONS: None.   EFFECTIVE DATE: This act shall take effect immediately.
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A02528 Text:



 
                STATE OF NEW YORK
        ________________________________________________________________________
 
                                          2528
 
                               2017-2018 Regular Sessions
 
                   IN ASSEMBLY
 
                                    January 20, 2017
                                       ___________
 
        Introduced  by  M.  of  A.  DenDEKKER  --  read once and referred to the
          Committee on Consumer Affairs and Protection
 
        AN ACT to amend the general business law, in relation to requiring  that
          advertisements  which  include  a discount or rebate in the advertised
          price also include the actual selling price prior to any deductions in
          the same font and size
 
          The People of the State of New York, represented in Senate and  Assem-
        bly, do enact as follows:
 
     1    Section 1. Subdivision 3 of section 350-a of the general business law,
     2  as  added  by  chapter  107  of  the laws of 1994, is amended to read as
     3  follows:
     4    3. It shall constitute false advertising to display  or  announce,  in
     5  print  or broadcast advertising, the price of an item after deduction of
     6  a rebate unless the actual selling price is displayed or announced,  and
     7  clear  and conspicuous notice is given in the advertisement that a mail-
     8  in rebate is required to achieve the lower net price.  All print  adver-
     9  tisements shall include in the advertisement the actual selling price of
    10  the  item being advertised prior to the deduction of any rebate, credit,
    11  or other discount. The actual selling price of the item being advertised
    12  shall be printed in the same font and in  the  same  size  text  as  the
    13  discounted price.
    14    § 2. This act shall take effect immediately.
 
 
 
 
         EXPLANATION--Matter in italics (underscored) is new; matter in brackets
                              [ ] is old law to be omitted.
                                                                   LBD08472-01-7
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