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A07732 Text:

                           S T A T E   O F   N E W   Y O R K
       ________________________________________________________________________

                                         7732

                              2013-2014 Regular Sessions

                                 I N  A S S E M B L Y

                                     May 31, 2013
                                      ___________

       Introduced  by  M.  of  A.  DenDEKKER  --  read once and referred to the
         Committee on Consumer Affairs and Protection

       AN ACT to amend the general business law, in relation to requiring  that
         advertisements  which  include  a discount or rebate in the advertised
         price also include the actual selling price prior to any deductions in
         the same font and size

         THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND  ASSEM-
       BLY, DO ENACT AS FOLLOWS:

    1    Section 1. Subdivision 3 of section 350-a of the general business law,
    2  as  added  by  chapter  107  of  the laws of 1994, is amended to read as
    3  follows:
    4    3. It shall constitute false advertising to display  or  announce,  in
    5  print  or broadcast advertising, the price of an item after deduction of
    6  a rebate unless the actual selling price is displayed or announced,  and
    7  clear  and conspicuous notice is given in the advertisement that a mail-
    8  in rebate is required to achieve the lower net price.  ALL PRINT  ADVER-
    9  TISEMENTS SHALL INCLUDE IN THE ADVERTISEMENT THE ACTUAL SELLING PRICE OF
   10  THE  ITEM BEING ADVERTISED PRIOR TO THE DEDUCTION OF ANY REBATE, CREDIT,
   11  OR OTHER DISCOUNT. THE ACTUAL SELLING PRICE OF THE ITEM BEING ADVERTISED
   12  SHALL BE PRINTED IN THE SAME FONT AND IN  THE  SAME  SIZE  TEXT  AS  THE
   13  DISCOUNTED PRICE.
   14    S 2. This act shall take effect immediately.




        EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                             [ ] is old law to be omitted.
                                                                  LBD11207-01-3
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