Assemblyman Magee Works to Expand Local Produce Program

May 14, 2012

Assemblyman Bill Magee (D-Nelson) announced that two bills he recently sponsored to expand the Pride of New York program moved out of the Assembly Agriculture Committee (A.9877 and A.9868).

"In rural communities like ours, I know how important it is to promote locally made goods," Assemblyman Magee said. "It’s good for our farmers, our business owners and our local economy."

These bills would provide designations for "Dine: Pride of New York" for restaurants and "Shop: Pride of New York" for retailers and wholesalers. It would create logos for businesses that buy local foods and help get more local goods on the shelves.

"More and more, we hear people wanting to eat, buy and support local farms and businesses," Assemblyman Magee said. "This measure would make it easier for us to proudly support and easily identify local products, while simultaneously encouraging more businesses to buy local."

This legislation would be an extension from this year’s budget, which saw the first increase in support for farm friendly programs in over four years. Funding from the budget will go to a variety of different programs for – among other things – development, research and outreach in the farming community.

All qualifying businesses would be given advertising and promotion materials free of charge and would be further promoted by having their business name on the Pride of New York website, Assemblyman Magee noted.