Prescription Drug Marketing Examined Drug company marketing practices and proposals for reform will come under legislative scrutiny at a public hearing by the Assembly Health Committee.
The cost of prescription drugs in the United States has grown dramatically, and continues to dramatically outpace inflation. According to the Centers for Disease Control, spending on retail prescription drugs in the United States more than tripled from $15 billion in 1982 to $48.2 billion in 1992, then more than tripled again to $162.4 billion in 2002. In 2005, spending on pharmaceuticals rose to $251.8 billion. Per person, prescription drugs spending increased from $64 in 1982 to $569 in 2002. There are numerous proposals before the Legislature to deal with drug marketing and purchasing, including:
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