S T A T E O F N E W Y O R K
2013-2014 Regular Sessions
I N A S S E M B L Y
June 17, 2013
Introduced by M. of A. SCHIMMINGER -- (at request of the Governor) --
read once and referred to the Committee on Economic Development
AN ACT to amend the alcoholic beverage control law, in relation to brand
or trade name labeling of alcoholic beverages
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
1 Section 1. Section 107-a of the alcoholic beverage control law, as
2 added by chapter 479 of the laws of 1940, subdivision 1 as amended by
3 chapter 204 of the laws of 1963, subdivisions 3 and 4 as amended by
4 chapter 490 of the laws of 1993, subparagraph 1 and clause (i) of
5 subparagraph 2 of paragraph (c) of subdivision 4 as amended by chapter
6 213 of the laws of 2010, paragraph (d) of subdivision 4 as amended by
7 chapter 361 of the laws of 1994 and paragraph (g) of subdivision 4 as
8 amended by chapter 109 of the laws of 2012, is amended to read as
10 S 107-a. Labeling containers of alcoholic beverages. 1. The liquor
11 authority is hereby authorized to promulgate rules and regulations
12 governing the labeling and offering of alcoholic beverages bottled,
13 packaged, sold or possessed for sale within this state.
14 [2.] Such regulations shall be calculated to prohibit deception of the
15 consumer; to afford him OR HER adequate information as to quality and
16 identity; and to achieve national uniformity [in this field] in so far
17 as possible.
18 [3.] 2. The bottling, packaging, sale or possession by any licensee of
19 any alcoholic beverage not labelled or offered in conformity with this
20 section shall be ground for suspension, revocation or cancellation of
21 the license.
22 [4. (a)] 3. No [liquor, wine or beer] ALCOHOLIC BEVERAGE shall be
23 [labelled,] offered or advertised for sale IN THIS STATE unless [in
24 accordance with this section and unless the]:
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
A. 8046 2
1 (A) THERE IS A brand or trade name label affixed to or imprinted upon
2 the container of such alcoholic beverage [shall have been];
3 (B) SUCH LABEL IS registered with and approved by the authority and
4 CONTAINS THE INFORMATION REQUIRED IN THIS SECTION; AND
5 (C) the appropriate fee HAS BEEN paid as provided for in this section.
6 [(b)] 4. An application for registration of a brand or trade name
7 label shall be filed by (1) the owner of the brand or trade name if such
8 owner is licensed by the authority, or (2) a wholesaler selling such
9 brand who is appointed as exclusive agent, in writing, by the owner of
10 the brand or trade name for the purpose of filing such application, if
11 the owner of the brand or trade name is not licensed by the authority,
12 or (3) any wholesaler, with the approval of the authority, in the event
13 that the owner of the brand or trade name does not file or is unable to
14 file such application or designate an agent for such purposes, or (4)
15 any wholesaler, with the approval of the authority, in the event that
16 the owner of the brand or trade name is a retailer who does not file
17 such application, provided that the retailer shall consent to such
18 filing by such wholesaler. Such retailer may revoke his consent at any
19 time, upon written notice to the authority and to such wholesaler.
20 Unless otherwise permitted or required by the authority, the applica-
21 tion for registration of a liquor or wine brand or trade name label
22 filed pursuant to this section shall be filed by the same licensee
23 filing schedules pursuant to section one hundred one-b of this [chapter]
25 Cordials and wines which differ only as to fluid content, age, or
26 vintage year, as defined by such regulations, shall be considered the
27 same brand; and those that differ as to type or class may be considered
28 the same brand by the authority where consistent with the purposes of
29 this section.
30 [(c)] (A) (1) The application for registration of a brand or trade
31 name label shall be filed by certified mail return receipt requested,
32 registered mail return receipt requested, or overnight delivery service
33 with proof of mailing, on a form prescribed by the authority, and shall
34 contain such information as the authority shall require. Such applica-
35 tion shall be accompanied by the appropriate fee prescribed by paragraph
36 [(d)] (B) of this subdivision.
37 (2) Provided, however, where a brand or trade name label has been
38 approved by the [federal bureau of alcohol, tobacco and firearms] ALCO-
39 HOL AND TOBACCO TAX AND TRADE BUREAU OF THE UNITED STATES DEPARTMENT OF
40 TREASURY, it shall be deemed registered and approved by the authority
42 (i) the applicant submits on a form prescribed by the authority, by
43 certified mail return receipt requested, registered mail return receipt
44 requested, or overnight delivery service with proof of mailing, a true
45 copy of the brand or trade name label approval issued by the [federal
46 bureau of alcohol, tobacco and firearms] ALCOHOL AND TOBACCO TAX AND
47 TRADE BUREAU OF THE UNITED STATES DEPARTMENT OF TREASURY along with the
48 appropriate fee as established in paragraph [(d)] (B) of this subdivi-
49 sion; and
50 (ii) the authority does not deny such application within thirty days
51 after receipt.
52 (3) Provided, however, that where a brand or trade name label for wine
53 has been approved by the [federal bureau of alcohol, tobacco and
54 firearms] ALCOHOL AND TOBACCO TAX AND TRADE BUREAU OF THE UNITED STATES
55 DEPARTMENT OF TREASURY, it shall be deemed registered and approved by
A. 8046 3
1 the authority and no application, application fee, or annual registra-
2 tion fee shall be submitted to the authority.
3 [(d)] (B) The annual fee for registration of any brand or trade name
4 label for liquor shall be two hundred fifty dollars; the annual fee for
5 registration of any brand or trade name label for beer OR CIDER shall be
6 one hundred fifty dollars; the annual fee for registration of any brand
7 or trade name label for wine OR WINE PRODUCTS shall be fifty dollars.
8 Such fee shall be in the form of a check or draft. No annual fee for
9 registration of any brand or trade name label for wine shall be required
10 if it has been approved by the [federal bureau of alcohol, tobacco and
11 firearms] ALCOHOL AND TOBACCO TAX AND TRADE BUREAU OF THE UNITED STATES
12 DEPARTMENT OF TREASURY pursuant to this section.
13 Each brand or trade name label registration approved pursuant to this
14 section shall be valid for a term [which shall run concurrently with the
15 term of the license of the person registering such brand or trade name
16 label] OF ONE YEAR AS SET FORTH BY THE AUTHORITY AND WHICH SHALL BE
17 PRO-RATED FOR PARTIAL YEARS AS APPLICABLE.
18 Each brand or trade name label registration approved pursuant to this
19 section shall be valid only for the licensee to whom issued and shall
20 not be transferable.
21 [(e)] (C) If the authority shall deny the application for registration
22 of a brand or trade name label pursuant to this section, it shall return
23 the registration fee to the applicant, less twenty-five per centum of
24 such fee and shall notify the applicant, in writing with the specific
25 reasons for its denial.
26 [(f) When not inconsistent with the purposes of this subdivision and
27 whenever necessary to avoid practical difficulties or unnecessary hard-
28 ship to any licensee affected by this section, the authority may, until
29 October first, nineteen hundred sixty-three, exempt any brand from the
30 fee provisions of this subdivision upon satisfactory showing by the
31 licensee that such brand is being discontinued.] (D) The authority may
32 at any time exempt any discontinued brand from such fee provisions where
33 a manufacturer or wholesaler has an inventory of one hundred cases or
34 less of liquor or wine and five hundred cases or less of beer, and
35 certifies to the authority in writing that such brand is being discon-
36 tinued. The authority may also at any time exempt any discontinued brand
37 from such fee provisions where a retailer discontinuing a brand owned by
38 him has a balance of an order yet to be delivered of fifty cases or less
39 of liquor or wine, or two hundred fifty cases or less of beer, WINE
40 PRODUCTS OR CIDER.
41 [(g)] (E) The authority shall exempt from such fee provisions the
42 registration of each brand OR TRADE NAME label used for beer OR CIDER
43 that is produced in small size batches totaling fifteen hundred barrels
44 [of beer] or less OF BEER OR CIDER annually.
45 (F) THE AUTHORITY SHALL EXEMPT FROM SUCH FEE PROVISIONS THE REGISTRA-
46 TION OF EACH BRAND OR TRADE NAME LABEL USED FOR SPIRITS OR LIQUOR THAT
47 IS PRODUCED IN SMALL SIZE BATCHES TOTALING ONE THOUSAND GALLONS OR LESS
48 OF SPIRITS OR LIQUOR ANNUALLY.
49 5. (A) EACH BRAND OR TRADE NAME LABEL SHALL CONTAIN THE FOLLOWING
51 (I) THE BRAND OR TRADE NAME;
52 (II) THE CLASS AND TYPE (IF APPLICABLE) OF ALCOHOLIC BEVERAGE IN
53 ACCORDANCE WITH THE LABELING REGULATIONS PROMULGATED BY THE ALCOHOL AND
54 TOBACCO TAX AND TRADE BUREAU OF THE UNITED STATES DEPARTMENT OF TREAS-
55 URY; AND
56 (III) THE NET CONTENTS OF THE CONTAINER.
A. 8046 4
1 (B) THE BRAND OR TRADE NAME LABEL, OR A SEPARATE LABEL ON THE FRONT OR
2 BACK OF THE CONTAINER SHALL CONTAIN INFORMATION CONSISTENT WITH THE
3 LABELING REGULATIONS PROMULGATED BY THE ALCOHOL AND TOBACCO TAX AND
4 TRADE BUREAU OF THE UNITED STATES DEPARTMENT OF TREASURY.
5 (C) NO BRAND OR TRADE NAME LABEL, OR ANY SEPARATE LABEL ON THE FRONT
6 OR BACK OF THE CONTAINER SHALL CONTAIN:
7 (I) ANY STATEMENT THAT IS FALSE OR UNTRUE IN ANY PARTICULAR MANNER;
8 (II) ANY STATEMENT THAT IS DISPARAGING OF A COMPETITOR'S PRODUCT;
9 (III) ANY STATEMENT, DESIGN, DEVICE OR REPRESENTATION THAT IS LIKELY
10 TO MISLEAD THE CONSUMER; OR
11 (IV) ANY STATEMENT OR CLAIM OF HEALTH BENEFITS TO BE DERIVED FROM
12 CONSUMPTION BY THE CONSUMER.
13 (D) A SEPARATE LABEL REGISTRATION SHALL BE REQUIRED IN CONNECTION WITH
14 THE REGISTRATION OF A BRAND OR TRADE NAME LABEL USED WHERE THERE IS A
15 DIFFERENCE IN ANY OF THE FOLLOWING INFORMATION:
16 (I) THE BRAND OR TRADE NAME;
17 (II) THE CLASS AND TYPE (IF APPLICABLE) OF ALCOHOLIC BEVERAGE IN
18 ACCORDANCE WITH FEDERAL LABEL REGULATIONS; OR
19 (III) A PRIVATE LABEL OWNED AND SOLD EXCLUSIVELY BY ONE RETAILER,
20 WHERE THE ALCOHOLIC BEVERAGE IS MANUFACTURED, BOTTLED, OR IMPORTED BY A
21 DIFFERENT MANUFACTURER, BOTTLER, OR IMPORTER, PROVIDED ALL OTHER INFOR-
22 MATION APPEARING ON THE LABEL IS THE SAME.
23 S 2. This act shall take effect on the one hundred eightieth day after
24 it shall have become a law.