New York City's Animal Shelter Map, Trails to Tails, Unveiled at City Hall Friday March 5th, 10am

Whimsically illustrated map featuring Mayor's Alliance for NYC's Animal shelters charms, educates, helps homeless animals
March 5, 2010
On Friday, March 5th at 10:00am at City Hall, city officials and animal welfare organizations gather to unveil Trails to Tails, the illustrated animal shelter and dog park locator map of New York City. A large one-of-a-kind 3-D pop-up version of the map to be unveiled and Assemblyman Joe Lentol (D-North Brooklyn) will announce that his district office will begin carrying pocket-sized versions of Trails to Tails starting in February for I LOVE NYC PETS month. Assemblyman Lentol will be joined by Assemblyman Micah Kellner (D- Manhattan), Assemblywoman Linda Rosenthal (D-Manhattan), and Senator Eric Adams (D-Brooklyn).

Trails to Tails is a full-color, fold-out map of New York City's five boroughs pinpointing where people can adopt animals, play with their pets in dog parks, and it lists many useful resources that help to care for animals. Trails to Tails is the brainchild of Rational Animal, the NYC-based, non-profit organization that produces media to increase awareness for at-risk animals including TV spots, concerts and humane education events. The project is sponsored by the ASPCA and The Pedigree Foundation with help from New York Tails Magazine.

"While I am proud to be here today to help educate New Yorkers about the resources available to them and especially about the Tails to Trails Guide, mostly I am humbled to be here. I am humbled to stand next to those who get up every day and work in the trenches at the ASPCA, at Rational Animal, at The Pedigree Foundation, at BARC in Williamsburg, where I adopted my own cat and dog, and all of the other essential animal welfare organization across our city," said Assemblyman Joe Lentol.
"By working to ensure the humane treatment of animals and to find homes for cats and dogs all across our city they provide an invaluable service and are heroes to us and to our pets. I want to thank them for their work and for the new and exciting resource they have provided us by producing Tails to Trails, this will truly make a difference," declared Assemblyman Lentol.


Assembly Member Micah Z. Kellner (D, WFP) said, "Trails to Tails is a fantastic way for animals and the people who love them to make the most of our great city. As an advocate of no-kill shelter policies and an animal lover myself, I applaud Rational Animal for coming up with such a fun and useful resource in support of a good cause. I'm looking forward to making Trails to Tails available to people in my district."

"Trails to Tails is an extraordinary undertaking that will prove to be an invaluable resource for animal lovers across New York City," said Assemblymember Linda B. Rosenthal. "This guide will promote the adoption of animals and offer owners the resources to give their pets healthy, happy lives. As someone who adopted my cat through my local ASPCA, I am excited that this information will be available in beautiful, illustrated detail."

"Trails to Tails, an illustrated animal shelter and dog park locator map of New York City, identifies sites where New Yorkers can adopt animals or enjoy our city's dog parks and provides useful resources for animal lovers city-wide. NYC-based Rational Animal, a non-profit organization that produces media to increase awareness of at-risk animals, deserves enormous credit, and I praise Assemblyman Joe Lentol for his support of their initiative. Further, I commend the ASPCA, The Pedigree Foundation, and New York Tails Magazine for their sponsorship. I am proud to endorse this significant step in the campaign to support animals in our city. It is an aid to every family seeking to help living creatures and appreciate them in a safe, humane, and enjoyable way, said State Senator Eric Adams (D-Brooklyn).

This 5th edition of Trails to Tails was produced with world-renowned 3-D pop artist Charles Fazzino and is based on "New York Is" his collectable illustration of New York City. The large 3-D pop-up map to be unveiled will be available via online auction to help raise funds for Rational Animal's campaigns.

With thousands of healthy homeless animals still being euthanized in city shelters due to lack of adopters and space, Trails to Tails helps people find and adopt more of these wonderful animals who await their forever homes said Susan Brandt, founder of Rational Animal. With the maps we engage more people do their part to reach the Mayor's Alliance for NYC's Animals goal of ending euthanasia in city shelters by 2015.

A Trail to Tails Pre-Unveiling Party will be held the evening before the unveiling on Thursday, February 25 from 6:30-9pm at Doggy Style in Soho at 73 Thompson Street (between Spring and Broome). At this event, people can pick up a copy of Trails to Tails, and buy dog supplies with a percentage donated to Rational Animal.

Trails to Tails includes the rescue groups and shelters of the Mayor's Alliance for NYC's Animals, dog parks and a wealth of useful information in the areas of low-cost or free spay/neuter services, low-cost vet care, trap-neuter-release options for stray and feral cats, purebred rescue organizations for dogs and cats plus rescue groups for reptiles, birds, and rabbits. In addition, resources for licensing, microchipping, poisoning hot line, pet-friendly housing, and how to report animal abuse, make the latest version of Trails to Tails a must-have for current and future pet guardians of New York City.
How to get a map:

Individuals may receive a Trails to Tails map by sending a donation to Rational Animal at Rational Animal, 217 Thompson St., Suite 420, New York, NY, 10012. Be sure to include your mailing address. Trails to Tails are available for distribution in bulk quantities, email or call 212.933.1688.

Rational Animal is a 501(c)(3) non-profit organization that uses media and special events to increase public awareness about New York City's at-risk animals. Working with media professionals and companies, artists and celebrities, Rational Animal creates original, entertaining and informative materials for broadcast in NYC and communities nationwide.

For more than twenty-five years, Charles Fazzino's name has been synonymous with bright, whimsical, and wonderfully detailed three-dimensional pop art. He is best known for the frenetic energy that infuses his work and a unique, hand-assembled 3-D layering technique that brings his images to life.

The Mayor's Alliance for NYC's Animals is a coalition of more than 160 animal rescue groups and shelters that is working with Animal Care & Control of New York City to end the killing of healthy and treatable cats and dogs. To achieve that goal, the Alliance helps participating shelters and rescue organizations work to their highest potential to increase animal adoptions and spay/neuter rates, with the goal of transforming New York City into a no-kill community by 2015.

The ASPCA was the first humane organization in the Western Hemisphere. ASPCA's mission as stated by our founder, Henry Bergh, in 1866, is "to provide effective means for the prevention of cruelty to animals throughout the United States." The ASPCA works to rescue animals from abuse, pass humane laws and share resources with shelters nationwide.

Through no fault of their own, more than four million dogs end up in shelters and breed rescue organizations every year, and nearly half of them never find a place to call home. The Pedigree Foundation mission is to help those dogs by providing grants to 501(c)(3) shelters and rescue groups and by encouraging dog adoption.