NEW YORK STATE ASSEMBLY MEMORANDUM IN SUPPORT OF LEGISLATION submitted in accordance with Assembly Rule III, Sec 1(f)
BILL NUMBER: A9622
SPONSOR: Peoples-Stokes TITLE OF BILL:
An act to amend the cannabis law, in relation to limiting prohibitions
of advertising of cannabis products or services on billboards
PURPOSE OR GENERAL IDEA OF BILL:
The purpose of this bill is to authorize limited advertisement of canna-
bis retail establishments on billboards.
SUMMARY OF PROVISIONS:
Section 1 amends paragraph (k) of subdivision 2 of section 86 of the
cannabis law to authorize limited adult-use cannabis billboard advertis-
ing.
Section 2 provides for an immediate effective date.
JUSTIFICATION:
Current law prohibits any adult-use cannabis billboard advertisements.
This prohibition has proven to hinder licensed retail establishments
from adequately advertising their business name, location, hours, and
other identifying information. It is appropriate to amend the law to
allow retail cannabis establishments to use billboard advertising as
long as the billboard: is not false, deceptive, or misleading; promotes
overconsumption; depicts consumption; is designed in any way to appeal
to children or other minors; makes medical claims or promotes adult-use
cannabis for a medical or wellness purpose; appeals to persons less then
twenty-one years of age and/or populations at-risk of increased adverse
health consequences as determined by the board in regulation; dissem-
inate false or misleading information to customers; or includes any
cannabis brand information. Allowing adult-use cannabis retail estab-
lishments to use billboard advertising to promote their business name,
location, hours, and other such information will help licensees succeed
and grow the legal marketplace.
It is important to note that this bill does not authorize billboard
advertising where billboards are otherwise restricted or prohibited by
local, state, or federal laws, rules, and regulations.
PRIOR LEGISLATIVE HISTORY:
This is a new bill.
FISCAL IMPLICATIONS FOR STATE AND LOCAL GOVERNMENTS:
None.
EFFECTIVE DATE:
Immediately.
STATE OF NEW YORK
________________________________________________________________________
9622
IN ASSEMBLY
January 21, 2026
___________
Introduced by M. of A. PEOPLES-STOKES -- read once and referred to the
Committee on Economic Development
AN ACT to amend the cannabis law, in relation to limiting prohibitions
of advertising of cannabis products or services on billboards
The People of the State of New York, represented in Senate and Assem-bly, do enact as follows:
1 Section 1. Paragraph (k) of subdivision 2 of section 86 of the canna-
2 bis law is amended to read as follows:
3 (k) is in the form of a billboard that violates the provisions of
4 paragraph (a), (b), (c), (d) or (i) of this subdivision or paragraph (a)
5 or (b) of subdivision three of this section or that includes any canna-
6 bis brand information; or
7 § 2. This act shall take effect immediately.
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[] is old law to be omitted.
LBD14352-01-6
