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A00974 Summary:

BILL NOA00974A
 
SAME ASNo Same As
 
SPONSORRozic
 
COSPNSRHevesi, Bichotte Hermelyn, Beephan, Woerner, Lee, Torres, Simone
 
MLTSPNSR
 
Add Art 42-A §§1200 - 1206, Gen Bus L
 
Enacts the New York privacy act to require companies to disclose their methods of de-identifying personal information, to place special safeguards around data sharing and to allow consumers to obtain the names of all entities with whom their information is shared.
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A00974 Text:



 
                STATE OF NEW YORK
        ________________________________________________________________________
 
                                         974--A
 
                               2025-2026 Regular Sessions
 
                   IN ASSEMBLY
 
                                       (Prefiled)
 
                                     January 8, 2025
                                       ___________
 
        Introduced  by M. of A. ROZIC, HEVESI, BICHOTTE HERMELYN, BEEPHAN, WOER-
          NER, LEE, TORRES, SIMONE -- read once and referred to the Committee on
          Consumer Affairs and  Protection  --  reported  and  referred  to  the
          Committee on Codes -- recommitted to the Committee on Codes in accord-
          ance  with  Assembly  Rule  3,  sec.  2  -- committee discharged, bill
          amended, ordered reprinted as amended and recommitted to said  commit-
          tee
 
        AN  ACT to amend the general business law, in relation to the management
          and oversight of personal data
 
          The People of the State of New York, represented in Senate and  Assem-
        bly, do enact as follows:
 
     1    Section  1.  Short  title. This act shall be known and may be cited as
     2  the "New York data protection act".
     3    § 2. Legislative intent. 1. Privacy is  a  fundamental  right  and  an
     4  essential element of freedom. Advances in technology have produced ramp-
     5  ant  growth  in  the amount and categories of personal data being gener-
     6  ated,  collected,  stored,  analyzed,  and  potentially  shared,   which
     7  presents  both  promise  and peril. Companies collect, use and share our
     8  personal data in ways that can be difficult for  ordinary  consumers  to
     9  understand. Opaque data processing policies make it impossible to evalu-
    10  ate  risks  and  compare  privacy-related  protections  across services,
    11  stifling competition. Algorithms quietly make  decisions  with  critical
    12  consequences for New York consumers, often with no human accountability.
    13  Behavioral advertising generates profits by turning people into products
    14  and  their  activity into assets. New York consumers deserve more notice
    15  and more control over their data and their digital privacy.
    16    2. This act seeks to help New York consumers regain their privacy.  It
    17  gives New York consumers the ability to exercise more control over their
    18  personal data and requires businesses to be responsible, thoughtful, and
    19  accountable managers of that information.  To  achieve  this,  this  act

         EXPLANATION--Matter in italics (underscored) is new; matter in brackets
                              [ ] is old law to be omitted.
                                                                   LBD02963-03-6

        A. 974--A                           2
 
     1  provides  New  York  consumers  a  number of new rights, including clear
     2  notice of how their data is being used, processed and shared; the abili-
     3  ty to access and obtain a copy of their data in a  commonly  used  elec-
     4  tronic format, with the ability to transfer it between services; and the
     5  ability  to  correct inaccurate data and to delete their data.  This act
     6  also imposes obligations upon businesses  to  maintain  reasonable  data
     7  security  for personal data, to notify New York consumers of foreseeable
     8  harms arising from use of their data and to obtain specific consent  for
     9  that  use, and to conduct regular assessments to ensure that data is not
    10  being used for unacceptable purposes.  These  data  assessments  can  be
    11  obtained  and  evaluated  by the New York State Attorney General, who is
    12  empowered to obtain penalties for violations of  this  act  and  prevent
    13  future violations.
    14    §  3. The general business law is amended by adding a new article 42-A
    15  to read as follows:
    16                                ARTICLE 42-A
    17                        NEW YORK DATA PROTECTION ACT
    18  Section 1200. Definitions.
    19          1201. Jurisdictional scope.
    20          1202. Consumer rights.
    21          1203. Controller, processor, and third party responsibilities.
    22          1204. Limitations.
    23          1205. Enforcement.
    24          1206. Miscellaneous.
    25    § 1200. Definitions. The following definitions apply for the  purposes
    26  of this article unless the context clearly requires otherwise:
    27    1.  "Biometric  information" means any measurable physical, physiolog-
    28  ical, or behavioral characteristic that is  attributable  to  a  person,
    29  including,  but not limited to facial characteristics, fingerprint char-
    30  acteristics, hand characteristics, eye characteristics, vocal character-
    31  istics, and any other characteristics that can be  used  to  identify  a
    32  person  including,  but not limited to: fingerprints; handprints; retina
    33  and iris patterns; DNA  sequence;  voice;  gait;  and  facial  geometry.
    34  "Biometric  information"  does  not include a digital or physical photo-
    35  graph, an audio or video recording, or any data generated from a digital
    36  or physical photograph, or an audio or video recording, unless such data
    37  is generated to identify a specific individual.
    38    2. "Business associate" has the same meaning as in  Title  45  of  the
    39  C.F.R., established pursuant to the federal Health Insurance Portability
    40  and Accountability Act of 1996.
    41    3.  "Consent" means a clear affirmative act signifying a freely given,
    42  specific, informed, and unambiguous indication of a consumer's agreement
    43  to the processing of data relating to the  consumer.    Consent  may  be
    44  withdrawn at any time, and a controller must provide clear, conspicuous,
    45  and  consumer-friendly  means  to withdraw consent. The burden of estab-
    46  lishing consent is on the controller.  Consent does not include: (a)  an
    47  agreement  of general terms of use or a similar document that references
    48  unrelated information in addition to personal data  processing;  (b)  an
    49  agreement  obtained through fraud, deceit or deception; (c) any act that
    50  does not constitute a user's intent to interact with another party  such
    51  as  hovering  over, pausing or closing any content; or (d) a pre-checked
    52  box or similar default.
    53    4. "Consumer" means a natural person who is a New York resident acting
    54  only in an individual or  household  context.  It  does  not  include  a
    55  natural  person  known  to  be  acting  in  a professional or employment
    56  context.

        A. 974--A                           3
 
     1    5. "Controller" means the person who, alone or  jointly  with  others,
     2  determines the purposes and means of the processing of personal data.
     3    6. "Covered entity" has the same meaning as in Title 45 of the C.F.R.,
     4  established  pursuant  to  the  federal Health Insurance Portability and
     5  Accountability Act of 1996.
     6    7. "Decisions that produce legal  or  similarly  significant  effects"
     7  means  decisions  made by the controller that result in the provision or
     8  denial by the controller of  financial  or  lending  services,  housing,
     9  insurance,   education  enrollment  or  opportunity,  criminal  justice,
    10  employment opportunities, health care services or  access  to  essential
    11  goods or services.
    12    8.  "Deidentified  data"  means data that cannot reasonably be used to
    13  infer information about, or otherwise be  linked  to  an  identified  or
    14  identifiable  particular  consumer,  household, or device, provided that
    15  the processor or controller that processes the data:
    16    (a) implements reasonable technical safeguards to ensure that the data
    17  cannot be associated with a consumer, household or device;
    18    (b) publicly commits to process the data only as deidentified data and
    19  not attempt to reidentify  the  data,  except  that  the  controller  or
    20  processor  may  attempt  to  reidentify  the  information solely for the
    21  purpose of determining whether its  deidentification  processes  satisfy
    22  the requirements of this subdivision;
    23    (c) contractually obligates any recipients of the deidentified data to
    24  comply with all provisions of this article; and
    25    (d)  any  deidentified  data  not otherwise exempt under this article,
    26  once subsequently reidentified shall not be considered deidentified.
    27    9. "Device" means any physical object that is capable of connecting to
    28  the internet, directly or  indirectly,  or  to  another  device  and  is
    29  intended  for  use  by a natural person or household or, if used outside
    30  the home, for use by the general public.
    31    10. "Household" means a group, however identified,  of  consumers  who
    32  cohabitate  with  one  another  at  the same residential address and may
    33  share use of common devices or services.
    34    11. "Identified or identifiable" means a natural  person  who  can  be
    35  identified, directly or indirectly, such as by reference to an identifi-
    36  er  such  as a name, an identification number, precise geolocation data,
    37  or an online or device identifier.
    38    12. "Person" means a natural person or a legal entity,  including  but
    39  not  limited  to  a  proprietorship,  partnership,  limited partnership,
    40  corporation, company, limited liability company or corporation,  associ-
    41  ation,  or  other  firm  or similar body, or any unit, division, agency,
    42  department, or similar subdivision thereof.
    43    13. "Personal data" means any data that identifies or could reasonably
    44  be linked, directly or indirectly, with a specific  natural  person,  or
    45  household.  "Personal data" does not include deidentified data, informa-
    46  tion  that  is  lawfully  made publicly available from federal, state or
    47  local government records, or information that a controller has a reason-
    48  able  basis to believe is lawfully made available to the general  public
    49  by the  consumer or from widely distributed media.
    50    14. "Precise geolocation data" means information derived from technol-
    51  ogy,  including,  but not limited to, global position system level lati-
    52  tude and longitude coordinates or other mechanisms, that directly  iden-
    53  tifies  the  specific  location  of  an  individual  with  precision and
    54  accuracy within a radius of  one  thousand  seven  hundred  fifty  feet,
    55  except  as  prescribed by regulations. Precise geolocation data does not
    56  include the content of  communications  or  any  data  generated  by  or

        A. 974--A                           4
 
     1  connected  to  advance utility metering infrastructure systems or equip-
     2  ment for use by a utility.
     3    15.  "Process",  "processes" or "processing" means an operation or set
     4  of operations which are performed on data or on sets of data,  including
     5  but  not  limited to the collection, use, access, sharing, monetization,
     6  analysis, retention, creation, generation, derivation, recording, organ-
     7  ization,  structuring,  storage,  disclosure,  transmission,   analysis,
     8  disposal, licensing, destruction, deletion, modification, or deidentifi-
     9  cation of data.
    10    16.  "Processor" means a person that processes personal data on behalf
    11  of the controller.
    12    17. "Profiling" means any form of automated  processing  performed  on
    13  personal  data to evaluate, analyze, or predict personal aspects related
    14  to an identified or identifiable natural  person's  economic  situation,
    15  health,   personal   preferences,   interests,   reliability,  behavior,
    16  location, or movements.  Profiling does not include  evaluation,  analy-
    17  sis,  or  prediction based solely upon a natural person's current search
    18  query or activities on, or current visit to, the controller's website or
    19  online application.
    20    18. "Sale", "sell", or "sold" means the disclosure, transfer,  convey-
    21  ance,  sharing,  licensing,  making  available,  processing, granting of
    22  permission or authorization to process, or other  exchange  of  personal
    23  data,  or  providing access to personal data for monetary or other valu-
    24  able consideration by the controller to a third party. "Sale"  does  not
    25  include the following:
    26    (a)  the  disclosure  of data to a processor who processes the data on
    27  behalf of the controller and  which  is  contractually  prohibited  from
    28  using it for any purpose other than as instructed by the controller;
    29    (b)  the  disclosure or transfer of data as an asset that is part of a
    30  merger, acquisition, bankruptcy, or other transaction in  which  another
    31  entity assumes control or ownership of all or a majority of the control-
    32  ler's assets; or
    33    (c)  the  disclosure  of  personal data to a third party necessary for
    34  purposes of providing a product, service, or interaction with such third
    35  party, when the consumer directs the controller to disclose the personal
    36  data or intentionally uses the  controller  to  interact  with  a  third
    37  party; or
    38    (d) the disclosure or transfer of personal data to an affiliate of the
    39  controller under the same branding:
    40    19. "Sensitive data" means personal data that reveals:
    41    (a)  racial  or  ethnic  origin, religious beliefs, mental or physical
    42  health condition or diagnosis,  sex  life,  sexual  orientation,  gender
    43  identity or citizenship or immigration status;
    44    (b)  biometric  information  for the purpose of uniquely identifying a
    45  natural person;
    46    (c) precise geolocation data; or
    47    (d) social security, financial account, passport or  driver's  license
    48  numbers.
    49    20.  "Targeted advertising" means advertising based upon profiling. It
    50  does not include recommendations by a controller to a consumer with whom
    51  the controller has  an  existing  relationship  that  are  made  on  the
    52  controller's  websites  or online applications and are based solely upon
    53  personal data that the controller has collected  from  the  consumer  on
    54  such  websites  or  online  applications regarding content, products, or
    55  services provided by the controller.

        A. 974--A                           5
 
     1    21. "Third party" means, with respect to a particular  interaction  or
     2  occurrence,  a  person, public authority, agency, or body other than the
     3  consumer, the controller, or processor of the controller.  A third party
     4  may also be a controller if the  third  party,  alone  or  jointly  with
     5  others,  determines the purposes and means of the processing of personal
     6  data.
     7    22. "Verifiable" means to use reasonable  means  to   determine   that
     8  a  request  to  exercise any of the rights afforded in this act is being
     9  made by,  or  on  behalf  of, the individual who is entitled to exercise
    10  such rights authorized by this article; provided  that  any   additional
    11  personal  information a controller requests for the purpose of verifica-
    12  tion must be strictly necessary   for the   purpose  of  confirming  the
    13  identity  of  such individual and shall not be processed or used for any
    14  purpose other than verifying  the  identity of  the individual and shall
    15  be deleted immediately upon verification or failure to verify the  indi-
    16  vidual.  Such  verification  shall not extend the maximum allowable time
    17  within which the regulated entity may  satisfy  a request by a consumer.
    18    § 1201. Jurisdictional scope. 1. This article applies to legal persons
    19  that conduct business in New York or produce products or  services  that
    20  are  targeted  to  residents of New York, and satisfy one or more of the
    21  following thresholds:
    22    (a) have annual gross revenue of twenty-five million dollars or more;
    23    (b) controls or  processes  personal  data  of  one  hundred  thousand
    24  consumers or more; or
    25    (c)  derives  over  fifty  percent  of  gross revenue from the sale of
    26  personal data.
    27    2. This article does not apply to:
    28    (a) local, state, or federal governments and their agencies,  authori-
    29  ties  or  public  corporations  as  defined  in section sixty-six of the
    30  general construction law or data processed  by  or  on  behalf  of  such
    31  governmental  entities  provided  that  the  data  is only processed for
    32  governmental purposes;
    33    (b) a national securities association registered pursuant  to  section
    34  15A  of  the Securities Exchange Act of 1934, as amended, or regulations
    35  adopted thereunder or a registered  futures  association  so  designated
    36  pursuant to section 17 of the Commodity Exchange Act, as amended, or any
    37  regulations adopted thereunder;
    38    (c)  any  nonprofit  entity identified in section four hundred five of
    39  the financial services law to the  extent  such  organization  collects,
    40  processes,  uses,  or  shares  data  solely  in relation to identifying,
    41  investigating, or assisting (i) law enforcement agencies  in  connection
    42  with  suspected  insurance-related  criminal or fraudulent acts; or (ii)
    43  first responders in connection with catastrophic events;
    44    (d) information that meets the following criteria:
    45    (i) personal data collected, processed, or disclosed pursuant  to  and
    46  in  compliance  with  the federal Gramm-Leach-Bliley act (P.L. 106-102),
    47  and implementing regulations;
    48    (ii) personal data collected, processed, or disclosed pursuant to  the
    49  federal  Driver's Privacy Protection Act of 1994 (18 U.S.C. Sec. 2721 et
    50  seq.), if the collection, processing, sale, or disclosure is in  compli-
    51  ance with that law;
    52    (iii) personal data regulated by the federal Family Educational Rights
    53  and Privacy Act, U.S.C. Sec. 1232g and its implementing regulations;
    54    (iv)  personal data collected, processed, or disclosed pursuant to the
    55  federal  Farm  Credit  Act  of  1971  (as  amended  in  12  U.S.C.  Sec.
    56  2001-2279cc)  and  its  implementing  regulations (12 C.F.R. Part 600 et

        A. 974--A                           6
 
     1  seq.) if the collection, processing, sale, or disclosure is  in  compli-
     2  ance with that law;
     3    (v) personal data regulated by section two-d of the education law;
     4    (vi)  data  processed or maintained (A) in the course of an individual
     5  applying to, employed by, or acting as an agent or independent  contrac-
     6  tor  of  a  controller, processor or third party, to the extent that the
     7  data is collected and used within the context of that role, (B)  as  the
     8  emergency  contact  information of an individual under this section used
     9  for emergency contact purposes, or (C) that is necessary  to  retain  to
    10  administer  benefits  for  another  individual relating to an individual
    11  under clause (A) of this subparagraph  and  used  for  the  purposes  of
    12  administering such benefits;
    13    (vii)  information  maintained  by  a  financial  institution  that is
    14  subject to the Gramm-Leach-Bliley  Act  (Public  Law  106-103),  to  the
    15  extent  the  financial institution maintains the information in the same
    16  manner as personal data as described in subparagraph (i) of  this  para-
    17  graph;
    18    (viii)  personal  data processed only for one or more of the following
    19  purposes:
    20    (A) product  registration  and  tracking  consistent  with  applicable
    21  United States Food and Drug Administration regulations and guidance;
    22    (B)  public  health  activities  and  purposes as described in Section
    23  164.512 of Title 45 of the Code of Federal Regulations; and/or
    24    (C) activities related to quality, safety, or effectiveness  regulated
    25  by the United States Food and Drug Administration; or
    26    (ix)  personal data collected, processed, or disclosed pursuant to and
    27  in compliance with any opt-out program authorized by the public  service
    28  commission   or  any  other  opt-out  community  distributed  generation
    29  programs authorized in law; or
    30    (e) (i) an activity involving the collection, maintenance, disclosure,
    31  communication, or use of any personal data bearing on a consumer's cred-
    32  it worthiness, credit  standing,  credit  capacity,  character,  general
    33  reputation,  personal  characteristics,  or mode of living by a consumer
    34  reporting agency, as defined in Title 15  U.S.C.  Sec.  1681a(f),  by  a
    35  furnisher of information, as set forth in Title 15 U.S.C. Sec.  1681s-2,
    36  who  provides  information  for  use in a consumer report, as defined in
    37  Title 15 U.S.C. Sec. 1861a(d), and by a user of a  consumer  report,  as
    38  set forth in Title 15 U.S.C. Sec. 1681b.; and
    39    (ii)  this paragraph shall apply only to the extent that such activity
    40  involving the collection, maintenance, disclosure, communication, or use
    41  of such data by that agency, furnisher, or user is subject to regulation
    42  under the Fair Credit Reporting Act, Title 15 U.S.C. Sec.  1681 et seq.,
    43  and  the  data  is  not  collected,  maintained,   used,   communicated,
    44  disclosed,  or  sold  except  as authorized by the Fair Credit Reporting
    45  Act.
    46    § 1202. Consumer rights. 1. Right to notice. (a) Notice. Each control-
    47  ler that processes a consumer's personal data  must  make  publicly  and
    48  consistently  available, in a conspicuous and readily accessible manner,
    49  a notice containing the following:
    50    (i) a description of the  consumer's  rights  under  subdivisions  two
    51  through  seven  of  this  section  and how a consumer may exercise those
    52  rights, including how to withdraw consent;
    53    (ii) the categories of personal data processed by the  controller  and
    54  by  any  processor who processes personal data on behalf of the control-
    55  ler;
    56    (iii) the sources from which personal data is collected;

        A. 974--A                           7
 
     1    (iv) the purposes for processing personal data;
     2    (v)  the categories of third parties to whom the controller disclosed,
     3  shared, transferred or sold personal data  and,  for  each  category  of
     4  third   party,  (A)  the  categories  of  personal  data  being  shared,
     5  disclosed, transferred, or sold to the third party, (B) the purposes for
     6  which personal data is being shared, disclosed, transferred, or sold  to
     7  the  third party, (C) any applicable retention periods for each category
     8  of personal data processed by the third parties or  processed  on  their
     9  behalf,  or  if that is not possible, the criteria used to determine the
    10  period, and (D) whether the third parties may use the personal data  for
    11  targeted advertising; and
    12    (vi)  the  controller's retention period for each category of personal
    13  data that they process or is processed on their behalf, or  if  that  is
    14  not possible, the criteria used to determine that period.
    15    (b) Notice requirements.
    16    (i)  The  notice must be written in plain language and in no less than
    17  twelve point font and consistent with section two hundred two-a  of  the
    18  executive law.
    19    (ii)  The categories of personal data processed and purposes for which
    20  each category of personal data is processed must be described in a clear
    21  and conspicuous manner, at a level specific enough to enable a  consumer
    22  to  exercise  meaningful  control  over  their  personal data but not so
    23  specific as to render the notice unhelpful to a consumer.
    24    (iii) The notice must be dated with its effective date and updated  at
    25  least  annually.    When  the  information required to be disclosed to a
    26  consumer pursuant to paragraph (a) of this subdivision has  not  changed
    27  since  the  immediately  previous  notice  (whether  initial, annual, or
    28  revised) provided to the consumer, a controller may  issue  a  statement
    29  that no changes have been made.
    30    (iv)  The  notice,  as well as each version of the notice in effect in
    31  the preceding six years,   must be easily accessible  to  consumers  and
    32  capable of being viewed by consumers at any time.
    33    2.  Right to opt out.  (a) A controller must allow consumers the right
    34  to opt out, at any time, of  processing  personal  data  concerning  the
    35  consumer for the purposes of:
    36    (i) targeted advertising;
    37    (ii) the sale of personal data; and
    38    (iii)  profiling  in  furtherance  of  decisions that produce legal or
    39  similarly significant effects concerning a consumer.
    40    (b) A controller must provide clear  and  conspicuous  means  for  the
    41  consumer  or their agent to opt out of processing and clearly present as
    42  the most conspicuous choice an option to simultaneously opt out  of  all
    43  processing purposes set forth in paragraph (a) of this subdivision.
    44    (c)  A  controller must not process personal data for any purpose from
    45  which the consumer has opted out.
    46    (d) If a consumer has opted out of the  processing  of  personal  data
    47  pursuant  to  paragraph  (a)  of this subdivision, a controller must not
    48  request that the consumer opt back in to such processing in a  way  that
    49  is  manifestly excessive or unduly burdensome to the consumer, and in no
    50  event shall make such a request to the consumer more than twice  annual-
    51  ly.
    52    (e) Controllers must treat user-enabled privacy controls in a browser,
    53  browser   plug-in,  smartphone  application,  operating  system,  device
    54  setting, or other mechanism that communicates or signals the  consumer's
    55  choice  to  opt out of the processing of personal data in furtherance of
    56  targeted advertising, or the sale of their personal data as an  opt  out

        A. 974--A                           8
 
     1  under  this  article.  To  the extent that the privacy control conflicts
     2  with a consumer's consent, the controller shall comply with the  privacy
     3  control but may notify the consumer of such conflict and provide to such
     4  consumer the choice to give controller specific consent to such process-
     5  ing.
     6    (f) The attorney general shall publish a list of user-enabled controls
     7  that  controllers  must  recognize  on its website with enough technical
     8  information to  allow  controllers  and  processors  to  recognize  such
     9  controls.
    10    3.  Sensitive data. (a) A controller must obtain freely given, specif-
    11  ic, informed, and unambiguous opt-in verifiable consent from a  consumer
    12  to:
    13    (i) process the consumer's sensitive data related to that consumer for
    14  any  purpose  other  than  those  in  subdivision  two of section twelve
    15  hundred four of this article; or
    16    (ii) make  any  changes  to  the  existing  processing  or  processing
    17  purpose,  including  those regarding the method and scope of collection,
    18  of the consumer's sensitive data that may  be  less  protective  of  the
    19  consumer's  sensitive data than the processing to which the consumer has
    20  previously given their freely given, specific, informed, and unambiguous
    21  opt-in consent.
    22    (b) Any request for consent to process sensitive data must be provided
    23  to the consumer, prior to processing their sensitive data, in  a  stand-
    24  alone disclosure that is separate and apart from any contract or privacy
    25  policy. The request for consent must:
    26    (i)  be  written in a twelve point font or greater and include a clear
    27  and conspicuous description of each  category  of  data  and  processing
    28  purpose for which consent is sought;
    29    (ii)  clearly  identify and distinguish between categories of data and
    30  processing purposes that are necessary to provide the services or  goods
    31  requested by the consumer and categories of data and processing purposes
    32  that are not necessary to provide the services or goods requested by the
    33  consumer;
    34    (iii)  enable  a reasonable consumer to easily identify the categories
    35  of data and processing purposes for which consent is sought;
    36    (iv) clearly present as the  most  conspicuous  choice  an  option  to
    37  provide  only  the  consent  necessary  to provide the services or goods
    38  requested by the consumer;
    39    (v) clearly present an option to deny consent; and
    40    (vi) where the request seeks consent to sharing, disclosure, transfer,
    41  or sale of sensitive data to third parties, identify the  categories  of
    42  such third parties, the categories of data sold or shared with them, the
    43  processing  purposes,  the retention period, or if that is not possible,
    44  the criteria used to determine the period, and state  if  such  sharing,
    45  disclosure,  transfer, or sale enables or involves targeted advertising.
    46  The details of the categories of such third parties, and the  categories
    47  of data, processing purposes, and the retention period, may be set forth
    48  in  a  different  disclosure,  provided  that  the  request  for consent
    49  contains a conspicuous and directly accessible link to that disclosure.
    50    (c) Targeted advertising and  sale  of  personal  data  shall  not  be
    51  considered processing purposes that are necessary to provide services or
    52  goods requested by a consumer.
    53    (d) Once a consumer has provided freely given, specific, informed, and
    54  unambiguous  opt-in  consent to process their sensitive data for a proc-
    55  essing purpose, a controller may rely on such consent until it is  with-
    56  drawn.

        A. 974--A                           9
 
     1    (e)  A  controller must provide a mechanism for a consumer to withdraw
     2  previously given consent at any time. Such mechanism shall  make  it  as
     3  easy for a consumer to withdraw their consent as it is for such consumer
     4  to provide consent.
     5    (f)  A  controller  must not infer that a consumer has provided freely
     6  given, specific, informed,  and  unambiguous  opt-in  consent  from  the
     7  consumer's  inaction  or  the  consumer's  continued use of a service or
     8  product provided by the controller.
     9    (g) Controllers must not request  consent  from  a  consumer  who  has
    10  previously  withheld  or denied consent to process sensitive data, until
    11  at least twelve months after a denial, unless consent  is  necessary  to
    12  provide the services or goods requested by the consumer.
    13    (h) Controllers must treat user-enabled privacy controllers in a brow-
    14  ser,  browser  plug-in, smartphone application, operating system, device
    15  setting, or other mechanism that communicates or signals the  consumer's
    16  choices  to opt out of the processing of personal data in furtherance of
    17  targeted advertising, the sale of their personal data, or  profiling  in
    18  furtherance  of  decisions  that  produce legal or similarly significant
    19  effects concerning the consumer as a denial of consent to process sensi-
    20  tive data under this article. To the extent  that  the  privacy  control
    21  conflicts  with  a  consumer's  consent,  the  privacy  control settings
    22  govern, unless the consumer provides freely given,  specific,  informed,
    23  and unambiguous opt-in consent to override the privacy control, however,
    24  the  controller may notify such consumer of such conflict and provide to
    25  the  consumer the choice to give  controller-specific  consent  to  such
    26  processing.
    27    (i) A controller must not discriminate against a consumer for exercis-
    28  ing  their  rights under this article or withholding or denying consent,
    29  including, but not limited to, by:
    30    (i) denying services or goods to the  consumer,  unless  the  consumer
    31  does  not  consent  to  processing  necessary to provide the services or
    32  goods requested by the consumer;
    33    (ii) charging  different  prices  for  goods  or  services,  including
    34  through  the  use of discounts or other benefits, imposing penalties, or
    35  providing a different level or quality  of  services  or  goods  to  the
    36  consumer; or
    37    (iii)  suggesting  that the consumer will receive a different price or
    38  rate for goods or services or a different level or quality  of  services
    39  or goods.
    40    (j) In the event of a merger, acquisition, bankruptcy, or other trans-
    41  action  in  which  another entity assumes control or ownership of all or
    42  majority of  the  controller's  assets,  any  consent  provided  to  the
    43  controller by a consumer relating to sensitive data prior to such trans-
    44  action other than consent to processing necessary to provide services or
    45  goods requested by the consumer, shall be deemed withdrawn.
    46    4.  Right  to  access.  Upon  the  verifiable request of a consumer, a
    47  controller shall:
    48    (a) confirm whether or not the controller is processing or  has  proc-
    49  essed  personal  data  of that consumer, and provide access to a copy of
    50  any such personal data  in  a  manner  understandable  to  a  reasonable
    51  consumer when requested; and
    52    (b)  provide the category of each processor or third party to whom the
    53  controller disclosed, transferred, or sold the consumer's personal  data
    54  and,  for  each category of processor or third party, (i) the categories
    55  of the consumer's personal data disclosed, transferred, or sold to  each
    56  processor  or  third party and (ii) the purposes for which each category

        A. 974--A                          10
 
     1  of the consumer's personal data was disclosed, transferred, or  sold  to
     2  each processor or third party.
     3    5.  Right  to  portable  data.   Upon a verifiable request, and to the
     4  extent technically feasible, the controller must provide to the consumer
     5  a copy of all of, or  a  portion  of,  as  designated  in  a  verifiable
     6  request, the consumer's personal data in a structured, commonly used and
     7  machine-readable format that allows the consumer to transmit the data to
     8  another  person  of  the consumer's or their agent's designation without
     9  hindrance.
    10    6. Right to correct. (a) Upon the verifiable request of a consumer  or
    11  their  agent,  a  controller  must conduct a reasonable investigation to
    12  determine whether personal data, the accuracy of which  is  disputed  by
    13  the  consumer,  is  inaccurate,  with such investigation to be concluded
    14  within the time period set forth in paragraph (a) of  subdivision  eight
    15  of this section.
    16    (b)  Notwithstanding  paragraph  (a) of this subdivision, a controller
    17  may terminate an investigation initiated pursuant to such  paragraph  if
    18  the  controller reasonably and in good faith determines that the dispute
    19  by the consumer is wholly without merit, including by reason of a  fail-
    20  ure  by  a consumer to provide sufficient information to investigate the
    21  disputed personal data. Upon making any determination in accordance with
    22  this paragraph that a dispute is  wholly  without  merit,  a  controller
    23  must,  within  the time period set forth in paragraph (a) of subdivision
    24  eight of this section, provide the  affected  consumer  a  statement  in
    25  writing that includes, at a minimum, the specific reasons for the deter-
    26  mination,  and identification of any information required to investigate
    27  the disputed personal data, which may consist  of  a  standardized  form
    28  describing the general nature of such information.
    29    (c)  If,  after any investigation under paragraph (a) of this subdivi-
    30  sion of any personal data  disputed  by  a  consumer,  an  item  of  the
    31  personal  data  is  found  to  be inaccurate or incomplete, or cannot be
    32  verified, the controller must:
    33    (i) correct the inaccurate or incomplete personal data of the  consum-
    34  er; and
    35    (ii)  unless it proves impossible or involves disproportionate effort,
    36  communicate such request to each third  party  to  whom  the  controller
    37  disclosed,  transferred,  or  sold  the  personal  data  within one year
    38  preceding the consumer's request, and to require those third parties  to
    39  do  the  same for any further third parties they disclosed, transferred,
    40  or sold the personal data to.
    41    (d) If the investigation does not resolve the  dispute,  the  consumer
    42  may  file with the controller a brief statement setting forth the nature
    43  of the dispute. Whenever a statement of a dispute is filed, unless there
    44  exists reasonable grounds to believe that it is  wholly  without  merit,
    45  the controller must note that it is disputed by the consumer and include
    46  either  the consumer's statement or a clear and accurate codification or
    47  summary  thereof  with  the  disputed  personal  data  whenever  it   is
    48  disclosed, transferred, or sold to any processor or third party.
    49    7.  Right  to delete. (a) Upon the verifiable request of a consumer, a
    50  controller must:
    51    (i) within thirty days after receiving the verifiable request,  delete
    52  any  or all of the consumer's personal data, as directed by the consumer
    53  or their agent,  that the controller possesses or controls; and
    54    (ii) unless it proves impossible or involves  disproportionate  effort
    55  that  is  documented  in  writing  by  the  controller, communicate such
    56  request to each third party to whom  the  controller  disclosed,  trans-

        A. 974--A                          11
 
     1  ferred  or  sold the personal data within one year preceding the consum-
     2  er's request and to require those third parties to do the same  for  any
     3  further  third parties they disclosed, transferred, or sold the personal
     4  data to.
     5    (b) For personal data that is not possessed by the controller but by a
     6  processor  of  the controller, the controller may choose to (i) communi-
     7  cate the consumer's request for  deletion  to  the  processor,  or  (ii)
     8  request  that  the  processor return to the controller the personal data
     9  that is the subject of the consumer's request and delete  such  personal
    10  data upon receipt of the request.
    11    (c) A consumer's deletion of their online account must be treated as a
    12  request to the controller to delete all of that consumer's personal data
    13  directly related to that account.
    14    (d)  A  controller  must  maintain  reasonable  procedures designed to
    15  prevent the reappearance in its systems, and in any data  it  discloses,
    16  transfers,  or  sells  to  any  third  party,  the personal data that is
    17  deleted pursuant to this subdivision.
    18    (e) A controller is not required to comply with a  consumer's  request
    19  to delete personal data if:
    20    (i)  complying  with  the  request  would  prevent the controller from
    21  performing accounting  functions,  processing  refunds,  effectuating  a
    22  product  recall pursuant to federal or state law, or fulfilling warranty
    23  claims, provided that the personal data  that  is  the  subject  of  the
    24  request is not processed for any purpose other than such specific activ-
    25  ities; or
    26    (ii)  it  is  necessary  for the controller to maintain the consumer's
    27  personal data to engage in public or peer-reviewed  scientific,  histor-
    28  ical, or statistical research in the public interest that adheres to all
    29  other applicable ethics and privacy laws, when the controller's deletion
    30  of  the  information  is likely to render impossible or seriously impair
    31  the achievement of such research, provided that the consumer  has  given
    32  informed  consent and the personal data is not processed for any purpose
    33  other than such research.
    34    (f) Where a consumer's request for deletion is denied, the  controller
    35  shall provide the consumer with a written justification for such denial.
    36    8.    Responding  to requests. (a) A controller must take action under
    37  subdivisions four through seven of this section and inform the  consumer
    38  of  any actions taken without undue delay and in any event within thirty
    39  days of receipt of the request. That period  may  be  extended  once  by
    40  thirty  additional  days where reasonably necessary, taking into account
    41  the complexity and number of the requests. The  controller  must  inform
    42  the  consumer of any such extension within thirty days of receipt of the
    43  request, together with the reasons for  the  delay.  When  a  controller
    44  denies  any  such  request,  it  must within this period disclose to the
    45  consumer a statement in writing of the specific reasons for  the  denial
    46  and instructions for how to appeal the decision.
    47    (b) A controller shall permit the exercise of rights and carry out its
    48  obligations set forth in subdivisions four through seven of this section
    49  free  of charge, at least twice annually to the consumer. Where requests
    50  from a consumer are manifestly unfounded  or  excessive,  in  particular
    51  because  of  their  repetitive  character, the controller may either (i)
    52  charge a reasonable fee to cover the administrative costs  of  complying
    53  with  the  request  or  (ii) refuse to act on the request and notify the
    54  consumer of the reason for refusing the request.  The  controller  bears
    55  the  burden of demonstrating the manifestly unfounded or excessive char-
    56  acter of the request.

        A. 974--A                          12
 
     1    (c) (i)  A  controller  shall  promptly  attempt,  using  commercially
     2  reasonable  efforts,  to verify that all requests to exercise any rights
     3  set forth in any section of this article requiring  a  verified  request
     4  were made by the consumer who is the subject of the data, or by a person
     5  lawfully  exercising  the  right  on  behalf  of the consumer who is the
     6  subject of the data. Commercially reasonable efforts shall be determined
     7  based on the totality of the circumstances, including the nature of  the
     8  data implicated by the request.
     9    (ii)  A  controller  may  require  the  consumer to provide additional
    10  information only if the request cannot reasonably  be  verified  without
    11  the  provision  of  such  additional  information. A controller must not
    12  transfer or process any such additional information provided pursuant to
    13  this section for any other purpose and must delete any  such  additional
    14  information  without  undue  delay  and  in any event within thirty days
    15  after the controller has notified the consumer that it has taken  action
    16  on  a  request  under subdivisions four through seven of this section as
    17  described in paragraph (a) of this subdivision.
    18    (iii) If a controller discloses this  additional  information  to  any
    19  processor  or  third  party  for  the  purpose  of  verifying a consumer
    20  request, it must notify the receiving processor or third  party  at  the
    21  time  of  such  disclosure,  or as close in time to the disclosure as is
    22  reasonably practicable,  that  such  information  was  provided  by  the
    23  consumer  for  the  sole purpose of verification and cannot be processed
    24  for any purpose other than verification.
    25    9. Implementation of rights. Controllers must provide easily  accessi-
    26  ble  and  convenient  means for consumers to exercise their rights under
    27  this article.
    28    10. Non-waiver of rights. Any provision of a contract or agreement  of
    29  any  kind that purports to waive or limit in any way a consumer's rights
    30  under this article is contrary to public policy and is  void  and  unen-
    31  forceable.
    32    §  1203.   Controller, processor, and third party responsibilities. 1.
    33  Controller responsibilities. (a)  Data  protection  assessments.  (i)  A
    34  controller  shall  regularly  conduct  and  document  a  data protection
    35  assessment for each  of  the  controller's  processing  activities  that
    36  presents  a  heightened  risk of harm to a consumer. For the purposes of
    37  this section, processing that presents a heightened risk of  harm  to  a
    38  consumer  includes: (A) the processing of personal data for the purposes
    39  of targeted advertising, (B) the sale of personal data, (C) the process-
    40  ing of personal data for the purposes of profiling, where such profiling
    41  presents a reasonably foreseeable risk of (I) unfair or deceptive treat-
    42  ment of, or unlawful disparate  impact  on  consumers,  (II)  financial,
    43  physical  or reputational injury to consumers, (III) a physical or other
    44  intrusion upon the solitude or seclusion,  or  the  private  affairs  or
    45  concerns  of  consumers  where  such  intrusion  would be offensive to a
    46  reasonable person, or (IV) other substantial injury  to  consumers;  and
    47  (D) the processing of sensitive data.
    48    (ii)  Data  protection  assessments conducted pursuant to subparagraph
    49  (i) of this paragraph shall identify and weigh  the  benefits  that  may
    50  flow,  directly  and  indirectly, from the processing to the controller,
    51  the consumer, other stakeholders and the public  against  the  potential
    52  risks  to the rights of the consumer associated with such processing, as
    53  mitigated by safeguards that can be employed by the controller to reduce
    54  such risks. The controller shall factor into any  such  data  protection
    55  assessment that use of deidentified data and the reasonable expectations
    56  of consumers, as well as the context of the processing and the relation-

        A. 974--A                          13
 
     1  ship between the controller and the consumer whose personal data will be
     2  processed.
     3    (iii)  The attorney general may require that a controller disclose any
     4  data  protection  assessment  that  is  relevant  to  an   investigation
     5  conducted  by  the  attorney  general, and the controller shall make the
     6  data protection assessment available to the attorney general. The attor-
     7  ney general may  evaluate  the  data  protection  assessment  to  assess
     8  compliance  with the provisions of this article. Data protection assess-
     9  ments shall be confidential and shall be exempt  from  disclosure  under
    10  the  freedom of information law. To the extent any information contained
    11  in a data protection  assessment  disclosure  to  the  attorney  general
    12  includes  information subject to attorney-client privilege or work prod-
    13  uct protection, such disclosure shall not constitute a  waiver  of  such
    14  privilege or protection.
    15    (iv)  A single data protection assessment may address a comparable set
    16  of processing operations that include similar activities.
    17    (v) If a controller conducts a  data  protection  assessment  for  the
    18  purpose of complying with another applicable law or regulation, the data
    19  protection assessment shall be deemed to satisfy the requirements estab-
    20  lished  in this section if such data protection assessment is reasonably
    21  similar in scope and effect to the data protection assessment that would
    22  otherwise be conducted pursuant to this section.
    23    (vi) Data protection assessment requirements shall apply to processing
    24  activities created or generated after the effective date of  this  arti-
    25  cle.
    26    (b)  Controllers must not engage in unfair, deceptive, or abusive acts
    27  or practices with respect to obtaining consumer consent, the  processing
    28  of  personal  data,  and  a consumer's exercise of any rights under this
    29  article, including without limitation:
    30    (i) designing a user interface with the purpose or substantial  effect
    31  of  deceiving consumers, obscuring consumers' rights under this article,
    32  or subverting or impairing user autonomy, decision-making, or choice; or
    33    (ii) obtaining consent in a manner designed to overpower a  consumer's
    34  resistance; for example, by making excessive requests for consent.
    35    (c) Controllers must develop, implement, and maintain reasonable safe-
    36  guards  to  protect  the  security, confidentiality and integrity of the
    37  personal data of consumers including adopting reasonable administrative,
    38  technical and physical safeguards appropriate to the volume  and  nature
    39  of the personal data at issue.
    40    (d) (i) A controller shall limit the use and retention of a consumer's
    41  personal  data to what is (A) necessary to provide the services or goods
    42  requested by the consumer, (B) necessary for the internal business oper-
    43  ations of the controller and consistent with the disclosures made to the
    44  consumer pursuant to section twelve hundred two of this article, or  (C)
    45  necessary to comply with the legal obligations of the controller.
    46    (ii)  At least annually, a controller shall review its retention prac-
    47  tices for the purpose of ensuring that it  is  maintaining  the  minimum
    48  amount  of  personal data as is necessary for the operation of its busi-
    49  ness. A controller must securely dispose of all personal data that is no
    50  longer (A) necessary to provide the services or goods requested  by  the
    51  consumer,  (B)  necessary  for  the  internal business operations of the
    52  controller and consistent with the  disclosures  made  to  the  consumer
    53  pursuant to section twelve hundred two of this article, or (C) necessary
    54  to comply with the legal obligations of the controller.

        A. 974--A                          14
 
     1    (e)  Non-discrimination.  A controller must not discriminate against a
     2  consumer for exercising rights under this  article,  including  but  not
     3  limited to, by:
     4    (i) denying services or goods to consumers;
     5    (ii)  charging  different  prices  for  services  or  goods, including
     6  through the use of discounts or other benefits; imposing  penalties;  or
     7  providing  a  different  level  or  quality  of services or goods to the
     8  consumer; or
     9    (iii) suggesting that the consumer will receive a different  price  or
    10  rate  for  services or goods or a different level or quality of services
    11  or goods.
    12    (f) Agreements with processors.  (i)  Before  making  any  disclosure,
    13  transfer, or sale of personal data to any processor, the controller must
    14  enter into a written, signed contract with that processor. Such contract
    15  must  be binding and clearly set forth instructions for processing data,
    16  the nature and purpose of processing, the type of data subject to  proc-
    17  essing,  the  duration  of processing, and the rights and obligations of
    18  both parties. The contract  must  also  include  requirements  that  the
    19  processor must:
    20    (A)  ensure  that each person processing personal data is subject to a
    21  duty of confidentiality with respect to the data;
    22    (B) protect the data in a manner consistent with the  requirements  of
    23  this  article  and  at  least  equal to the security requirements of the
    24  controller set forth in their publicly available policies,  notices,  or
    25  similar statements;
    26    (C)  process  the data only when and to the extent necessary to comply
    27  with its legal obligations to the controller unless otherwise explicitly
    28  authorized by the controller;
    29    (D) not combine the personal data which the processor receives from or
    30  on behalf of the controller  with  personal  data  which  the  processor
    31  receives  from  or  on behalf of another person or collects from its own
    32  interaction with consumers;
    33    (E) comply with any exercises of a  consumer's  rights  under  section
    34  twelve  hundred  two of this article upon the request of the controller,
    35  subject to the limitations set forth in section twelve hundred  four  of
    36  this article;
    37    (F)  at the controller's direction, delete or return all personal data
    38  to the controller as requested at the end of the provision of  services,
    39  unless retention of the personal data is required by law;
    40    (G)  upon  the reasonable request of the controller, make available to
    41  the controller all data in its possession necessary to  demonstrate  the
    42  processor's compliance with the obligations in this article;
    43    (H)  allow, and cooperate with, reasonable assessments by the control-
    44  ler or the controller's designated assessor; alternatively, the process-
    45  or may arrange for a qualified and independent assessor  to  conduct  an
    46  assessment  of the processor's policies and technical and organizational
    47  measures in support of the  obligations  under  this  article  using  an
    48  appropriate  and  accepted  control standard or framework and assessment
    49  procedure for such assessments. The processor shall provide a report  of
    50  such assessment to the controller upon request;
    51    (I) a reasonable time in advance before disclosing or transferring the
    52  data to any further processors, notify the controller of such a proposed
    53  disclosure  or  transfer  and  provide  the controller an opportunity to
    54  approve or reject the proposal; and
    55    (J) engage  any  further  processor  pursuant  to  a  written,  signed
    56  contract  that  includes  the  contractual requirements provided in this

        A. 974--A                          15
 
     1  paragraph, containing at minimum the same obligations that the processor
     2  has entered into with regard to the data.
     3    (ii)  A  controller  must  not  agree  to indemnify, defend, or hold a
     4  processor harmless, or agree to a  provision  that  has  the  effect  of
     5  indemnifying,  defending, or holding the processor harmless, from claims
     6  or liability  arising  from  the  processor's  breach  of  the  contract
     7  required  by  clause  (A)  of  subparagraph  (i)  of this paragraph or a
     8  violation of this article. Any provision of an agreement  that  violates
     9  this  subparagraph  is  contrary  to public policy and is void and unen-
    10  forceable.
    11    (iii) Nothing in this paragraph relieves a controller or  a  processor
    12  from the liabilities imposed on it by virtue of its role in the process-
    13  ing relationship as defined by this article.
    14    (iv) Determining whether a person is acting as a controller or proces-
    15  sor with respect to a specific processing of data is a fact-based deter-
    16  mination  that  depends upon the context in which personal data is to be
    17  processed. A processor  that  continues  to  adhere  to  a  controller's
    18  instructions  with  respect  to  a  specific processing of personal data
    19  remains a processor.
    20    (g) Third parties. (i) A controller must not share,  disclose,  trans-
    21  fer,  or  sell  personal  data,  or facilitate or enable the processing,
    22  disclosure, transfer, or sale to a third  party  of  personal  data  for
    23  which a consumer has exercised their opt-out rights pursuant to subdivi-
    24  sion  two  of  section  twelve hundred two of this article, or for which
    25  consent of the consumer pursuant to subdivision three of section  twelve
    26  hundred  two  of this article, has not been obtained or is not currently
    27  in effect. Any request for consent to share, disclose, transfer, or sell
    28  personal data, or to facilitate or enable  the  processing,  disclosure,
    29  transfer,  or sale of personal data to a third party of personal data to
    30  a third party must clearly include the category of the third  party  and
    31  the  processing  purposes for which the third party may use the personal
    32  data.
    33    (ii) A controller must not share, disclose, transfer, or sell personal
    34  data, or facilitate or enable the processing, disclosure,  transfer,  or
    35  sale  to  a third party of personal data if it can reasonably expect the
    36  personal data of a consumer to be used for purposes for which a consumer
    37  has exercised their  opt-out  rights  pursuant  to  subdivision  two  of
    38  section  twelve  hundred  two of this article, or for which the consumer
    39  has not consented to pursuant to subdivision  three  of  section  twelve
    40  hundred  two  of  this  article, or if it can reasonably expect that any
    41  rights of the consumer provided in this article would be compromised  as
    42  a result of such transaction.
    43    (iii) Before making any disclosure, transfer, or sale of personal data
    44  to  any  third  party,  the controller must enter into a written, signed
    45  contract. Such contract must be  binding  and  the  scope,  nature,  and
    46  purpose of processing, the type of data subject to processing, the dura-
    47  tion  of  processing,  and  the  rights and obligations of both parties.
    48  Such contract must include requirements that the third party:
    49    (A) Process that data only to the extent permitted  by  the  agreement
    50  entered into with the controller; and
    51    (B)  Provide  a mechanism to comply with any exercises of a consumer's
    52  rights under section twelve hundred two of this article upon the request
    53  of the controller, subject to any limitations thereon as  authorized  by
    54  this article; and

        A. 974--A                          16
 
     1    (C)  To  the  extent the disclosure, transfer, or sale of the personal
     2  data causes the third party to become  a  controller,  comply  with  all
     3  obligations imposed on controllers under this article.
     4    2.  Processor  responsibilities.  (a)  For  any  personal data that is
     5  obtained, received, purchased, or otherwise  acquired  by  a  processor,
     6  whether directly from a controller or indirectly from another processor,
     7  the processor must comply with the requirements set forth in clauses (A)
     8  through  (J)  of subparagraph (i) of paragraph (f) of subdivision one of
     9  this section in its role as a processor.
    10    (b) A processor is not required to comply  with  a  request  submitted
    11  pursuant to this article if (i) the consumer submits the request direct-
    12  ly to the processor; and (ii) the processor has processed the consumer's
    13  personal data solely in its role as a processor for a controller.
    14    (c)  Processors  shall  be  under a continuing obligation to engage in
    15  reasonable measures to review their activities  for  circumstances  that
    16  may have altered their ability to identify a specific natural person and
    17  to  update  their  classifications of data as identified or identifiable
    18  accordingly.
    19    (d) A processor shall not engage in any sale of  personal  data  other
    20  than  on behalf of the controller pursuant to any agreement entered into
    21  with the controller.
    22    (e) A processor must adopt appropriate  technical  and  organizational
    23  measures  to  assist  a  controller in fulfilling the controller's obli-
    24  gation to respond to consumer requests to exercise their rights pursuant
    25  to section twelve hundred two of this article, taking into  account  the
    26  nature of the processing and the information available to the processor.
    27    3.  Third  party  responsibilities.    For  any  personal data that is
    28  obtained, received, purchased, or otherwise acquired or  accessed  by  a
    29  third party from a controller or processor, the third party must:
    30    (a)  Process  that data only to the extent permitted by any agreements
    31  entered into with the controller;
    32    (b) Comply with any exercises of a  consumer's  rights  under  section
    33  twelve hundred two of this article upon the request of the controller or
    34  processor,  subject  to  any  limitations  thereon as authorized by this
    35  article; and
    36    (c) To the extent the third party becomes a  controller  for  personal
    37  data,  comply  with  all  obligations  imposed on controllers under this
    38  article.
    39    4. Exceptions. The requirements of this section shall not apply where:
    40    (a) The processing is required by law;
    41    (b) The processing is made pursuant to a request by a federal,  state,
    42  or local government or government entity; or
    43    (c)  The processing significantly advances protection against criminal
    44  or tortious activity.
    45    § 1204. Limitations. 1. This article does not require a controller  or
    46  processor  to  do  any of the following solely for purposes of complying
    47  with this article:
    48    (a) Reidentify deidentified data;
    49    (b) Comply with a verified consumer request  to  access,  correct,  or
    50  delete  personal  data  pursuant to this article if all of the following
    51  are true:
    52    (i) The controller  is  not  reasonably  capable  of  associating  the
    53  request with the personal data;
    54    (ii)  The  controller  does not associate the personal data with other
    55  personal data about the same specific consumer as  part  of  its  normal
    56  business practice; and

        A. 974--A                          17
 
     1    (iii)  The  controller  does  not  sell the personal data to any third
     2  party or otherwise voluntarily disclose or transfer the personal data to
     3  any processor or third party, except  as  otherwise  permitted  in  this
     4  article; or
     5    (c)  Maintain  personal data in identifiable form, or collect, obtain,
     6  retain, or access any personal data or technology, in order to be  capa-
     7  ble of associating a verified consumer request with personal data.
     8    2.  The  obligations  imposed on controllers and processors under this
     9  article do not restrict a controller's or processor's ability to do  any
    10  of  the following, to the extent that the use of the consumer's personal
    11  data is reasonably necessary and proportionate for these purposes:
    12    (a) Comply with federal, state, or local laws, rules, or  regulations,
    13  provided  that no law enforcement agency or officer thereof shall access
    14  personal data without a subpoena or a lawfully executed search  warrant,
    15  except  for  the  attorney  general for the   purposes of enforcing this
    16  article, except where otherwise provided specifically in federal law;
    17    (b) Investigate, establish, exercise, prepare  for,  or  defend  legal
    18  claims;
    19    (c)  Process  personal data necessary to provide the services or goods
    20  requested by a consumer; perform a contract to which the consumer  is  a
    21  party;  or  take  steps at the request of the consumer prior to entering
    22  into a contract;
    23    (d) Take immediate steps to protect the life or physical safety of the
    24  consumer or of another natural person, and where the  processing  cannot
    25  be manifestly based on another legal basis;
    26    (e)  Prevent,  detect,  protect  against, or respond to security inci-
    27  dents, identity theft, fraud, harassment, malicious or deceptive  activ-
    28  ities,  or  any  illegal activity; preserve the integrity or security of
    29  systems; or investigate, report, or prosecute those responsible for  any
    30  such action;
    31    (f)  Identify  and  repair  technical  errors  that impair existing or
    32  intended functionality; or
    33    (g) Process business contact information, including a natural person's
    34  name, position  name  or  title,  business  telephone  number,  business
    35  address, business electronic mail address, business fax number, or qual-
    36  ifications and any other similar information about the natural person.
    37    3.  The  obligations  imposed  on controllers or processors under this
    38  article do not apply where compliance by  the  controller  or  processor
    39  with  this article would violate an evidentiary privilege under New York
    40  law and do not prevent a controller or processor from providing personal
    41  data concerning a consumer to a person covered by an evidentiary  privi-
    42  lege under New York law as part of a privileged communication.
    43    4.  A controller that receives a request pursuant to subdivisions four
    44  through seven of section twelve  hundred  two  of  this  article,  or  a
    45  processor  or  third  party  to  whom  a  controller communicates such a
    46  request, may decline to fulfill the relevant part of such request if:
    47    (a) the controller, processor, or third party is unable to verify  the
    48  request using commercially reasonable efforts, as described in paragraph
    49  (c) of subdivision eight of section twelve hundred two of this article;
    50    (b)  complying  with the request would be demonstrably impossible (for
    51  purposes of this paragraph, the receipt of a large  number  of  verified
    52  requests,  on  its  own,  is  not sufficient to render compliance with a
    53  request demonstrably impossible);
    54    (c) complying with the request would impair  the  privacy  of  another
    55  individual or the rights of another to exercise free speech; or

        A. 974--A                          18
 
     1    (d)  the  personal data was created by a natural person other than the
     2  consumer making the request and is being processed for  the  purpose  of
     3  facilitating interpersonal relationships or public discussion.
     4    § 1205. Enforcement. 1. (a) Whenever it appears to the attorney gener-
     5  al,  either  upon complaint or otherwise, that any person or persons has
     6  engaged in or is about to engage in any of the acts or practices  stated
     7  to  be  unlawful  under  this article, the attorney general may bring an
     8  action or special proceeding in the name and on behalf of the people  of
     9  the state of New York to enjoin any violation of this article, to obtain
    10  restitution of any moneys or property obtained directly or indirectly by
    11  any  such  violation,  to  obtain  disgorgement  of any profits obtained
    12  directly or indirectly by any such violation, to obtain civil  penalties
    13  of  not  more  than twenty thousand dollars per violation, and to obtain
    14  any such other and further relief as the court may deem proper,  includ-
    15  ing preliminary relief.
    16    (b)  Any  action or special proceeding brought by the attorney general
    17  pursuant to this section must be commenced within six years.
    18    (c)  Each  instance  of  unlawful  processing  counts  as  a  separate
    19  violation.  Unlawful  processing  of  the personal data of more than one
    20  consumer counts as a  separate  violation  as  to  each  consumer.  Each
    21  provision  of  this  article  that  is  violated  counts  as  a separate
    22  violation.
    23    (d) In assessing the amount of penalties, the court must consider  any
    24  one  or  more  of  the  relevant  circumstances  presented by any of the
    25  parties, including, but not limited to, the nature  and  seriousness  of
    26  the misconduct, the number of violations, the persistence of the miscon-
    27  duct,  the  length of time over which the misconduct occurred, the will-
    28  fulness of the  violator's  misconduct,  and  the  violator's  financial
    29  condition.
    30    2.  In connection with any proposed action or special proceeding under
    31  this section, the attorney general is authorized to take proof and  make
    32  a determination of the relevant facts, and to issue subpoenas in accord-
    33  ance  with  the  civil practice law and rules.  The attorney general may
    34  also require such other data and information as  such  attorney  general
    35  may  deem  relevant and may require written responses to questions under
    36  oath.  Such power of subpoena and examination shall not abate or  termi-
    37  nate by reason of any action or special proceeding brought by the attor-
    38  ney general under this article.
    39    3.  Any  person, within or outside the state, who the attorney general
    40  believes may be in possession, custody, or control of any books, papers,
    41  or other things, or may have information, relevant to acts or  practices
    42  stated  to  be  unlawful  in this article is subject to the service of a
    43  subpoena issued by  the  attorney  general  pursuant  to  this  section.
    44  Service  may  be  made in any manner that is authorized for service of a
    45  subpoena or a summons by the state in which service is made.
    46    4. (a) Failure to   comply with a subpoena  issued  pursuant  to  this
    47  section  without reasonable cause tolls the applicable statutes of limi-
    48  tations in any action or special  proceeding  brought  by  the  attorney
    49  general  against the noncompliant person that arises out of the attorney
    50  general's investigation.
    51    (b) If a person fails to comply with a  subpoena  issued  pursuant  to
    52  this  section,  the  attorney  general  may move in the supreme court to
    53  compel compliance.  If the court finds that the subpoena was authorized,
    54  it shall order compliance and may impose a civil penalty of  up  to  one
    55  thousand dollars per day of noncompliance.

        A. 974--A                          19

     1    (c)  Such  tolling and civil penalty shall be in addition to any other
     2  penalties or remedies provided by law for noncompliance with a subpoena.
     3    5.  This section shall apply to all acts declared to be unlawful under
     4  this article, whether or not subject to any other law of this state, and
     5  shall not supersede, amend or repeal any other law of this  state  under
     6  which  the  attorney general is authorized to take any action or conduct
     7  any inquiry.
     8    § 1206. Miscellaneous. 1. Preemption: This article preempts the  laws,
     9  ordinances,  regulations,  or the equivalent adopted by any local entity
    10  regarding the processing, collection, transfer, disclosure, and sale  of
    11  consumers'  personal  data  by a controller or processor subject to this
    12  article.
    13    2. Impact report: The attorney general shall issue a report evaluating
    14  this article, its scope, any complaints from consumers or  persons,  the
    15  liability  and enforcement provisions of this article including, but not
    16  limited to, the effectiveness of its efforts to  enforce  this  article,
    17  and  any  recommendations  for  changes to such provisions. The attorney
    18  general shall submit the report to the governor, the temporary president
    19  of the senate, the speaker of the assembly, and the appropriate  commit-
    20  tees  of  the legislature within two years of the effective date of this
    21  section.
    22    3. Regulatory authority: (a) The attorney general is hereby authorized
    23  and empowered to adopt, promulgate, amend and rescind suitable rules and
    24  regulations to carry out the provisions of this article, including rules
    25  governing the form and content  of  any  disclosures  or  communications
    26  required by this article.
    27    (b)  The  attorney  general  may  request, and shall receive, data and
    28  information from controllers conducting  business  in  New  York  state,
    29  other  New  York  state  government  entities  administering  notice and
    30  consent regimes, consumer protection and privacy advocates and research-
    31  ers, internet standards setting bodies, such as the internet engineering
    32  taskforce and the institute of electrical and electronics engineers, and
    33  other relevant sources, to conduct studies to inform suitable rules  and
    34  regulations.    The  attorney  general shall receive, upon request, data
    35  from other New York state governmental entities.
    36    4. Exercise of rights: Any consumer right set forth  in  this  article
    37  may  be  exercised at any time by the consumer who is the subject of the
    38  data or by a parent or guardian authorized by law  to  take  actions  of
    39  legal  consequence  on  behalf of the consumer who is the subject of the
    40  data. An agent authorized by a consumer may exercise the consumer rights
    41  set forth in subdivisions four through seven of section  twelve  hundred
    42  two of this article on the consumer's behalf.
    43    § 4. Severability. If any provision of this act, or any application of
    44  any  provision of this act, is held to be invalid, that shall not affect
    45  the  validity or effectiveness of any other provision of this act, or of
    46  any other application of any provision of this act, which can  be  given
    47  effect  without  that  provision  or  application;  and to that end, the
    48  provisions and  applications of this act are severable.
    49    § 5. This act shall take effect immediately; provided,  however,  that
    50  sections  1201,  1202, 1203, 1204, 1205 and 1206 of the general business
    51  law, as added by section three of this act, shall take effect two  years
    52  after it shall have become a law.
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