STATE OF NEW YORK
________________________________________________________________________
1821
2025-2026 Regular Sessions
IN ASSEMBLY
January 14, 2025
___________
Introduced by M. of A. EACHUS -- read once and referred to the Committee
on Consumer Affairs and Protection
AN ACT to amend the general business law, in relation to prohibiting
certain deceptive pricing methods
The People of the State of New York, represented in Senate and Assem-bly, do enact as follows:
1 Section 1. The general business law is amended by adding a new section
2 349-h to read as follows:
3 § 349-h. Deceptive pricing methods. The following deceptive pricing
4 methods which results in the sale or lease of any good or service is
5 unlawful:
6 1. Advertising or otherwise displaying the price of a good or service
7 without clearly and conspicuously displaying the total price of such
8 good or service, including any and all mandatory fees associated with
9 the transaction;
10 2. Selling a good or service, or displaying a good or service being
11 sold by a third party, without clearly and conspicuously disclosing the
12 portion of the purchase price that represents a mandatory fee prior to
13 accepting payment for such good or service;
14 3. Leasing a good or service, or displaying a good or service being
15 leased by a third party, without clearly and conspicuously disclosing
16 the portion of the leasing price that represents a mandatory fee prior
17 to accepting payment for such good or service;
18 4. Making a false or misleading disclosure of subtotals, fees, charg-
19 es, or any other component of the total price of a good or service;
20 5. Presenting subtotals, fees, charges, or other components of the
21 total price of the good or service less prominently or in a font size
22 that is smaller than the font size used to present the total price of
23 the good or service; and
24 6. Increasing the price of a good or service after a consumer has
25 selected the good or service for purchase or lease.
26 § 2. This act shall take effect on the sixtieth day after it shall
27 have become a law.
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[] is old law to be omitted.
LBD03477-01-5
