Establishes disclosure requirements for AI-generated or materially AI-altered media depicting historically recognized human disasters when such media is publicly distributed; requires platform operators to allow the use of labelling; provides for enforcement by the attorney general.
STATE OF NEW YORK
________________________________________________________________________
10047
IN ASSEMBLY
January 30, 2026
___________
Introduced by M. of A. LAVINE -- read once and referred to the Committee
on Consumer Affairs and Protection
AN ACT to amend the general business law, in relation to establishing
disclosure requirements for AI-generated or materially AI-altered
media depicting historically recognized human disasters when such
media is publicly distributed
The People of the State of New York, represented in Senate and Assem-bly, do enact as follows:
1 Section 1. The general business law is amended by adding a new article
2 47-A to read as follows:
3 ARTICLE 47-A
4 AI-GENERATED OR MATERIALLY AI-ALTERED MEDIA
5 Section 1710. Definitions.
6 1711. Disclosure requirements for AI-generated or materially
7 AI-altered media; historically recognized human disas-
8 ters.
9 1712. Online platform operators.
10 1713. Enforcement.
11 1714. Construction.
12 1715. Rulemaking authority.
13 1716. Severability.
14 § 1710. Definitions. As used in this article:
15 1. "AI" or "artificial intelligence" means a machine-based system that
16 can, for a given set of human-defined objectives, make predictions,
17 recommendations, or decisions influencing real or virtual environments,
18 abstract such perceptions into models through analysis in an automated
19 manner, and use model inference to formulate options for information or
20 action.
21 2. "AI-generated content" or "content" means content created by an
22 artificial intelligence model, which can include text, images, audio,
23 and video, produced through algorithms trained on large datasets.
24 3. "Artificial intelligence model" means an information system or
25 component of an information system that implements artificial intelli-
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[] is old law to be omitted.
LBD14568-01-6
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1 gence technology and uses computational, statistical, or machine-learn-
2 ing techniques to produce outputs from a given set of inputs.
3 4. "Historically recognized human disaster" means an event that
4 involved injury to or the death of more than ten people, including but
5 not limited to events involving genocide, war crimes, slavery, terrorist
6 attacks, mass casualty events, pandemics and natural disasters causing
7 mass death.
8 5. "Information content provider" means any person or entity that is
9 responsible, in whole or in part, for the creation or development of
10 information provided through the internet or any other interactive
11 computer service.
12 6. "Materially deceptive media" means any image, video, audio, text,
13 or any technological representation of speech or conduct fully or
14 partially created or modified that:
15 (a) exhibits a high level of authenticity or convincing appearance
16 that is visually or audibly indistinguishable from reality to a reason-
17 able person;
18 (b) depicts a scenario that did not actually occur or that has been
19 altered in a significant way from how they actually occurred; and
20 (c) is created by or with software, machine learning, artificial
21 intelligence, or any other computer-generated or technological means,
22 including adapting, modifying, manipulating, or altering a realistic
23 depiction.
24 7. "Online platform operator" means any person operating, providing or
25 offering a computer application or service that provides digital content
26 and services on the internet, including a public or semi-public website,
27 online service, social media service, online application, or mobile
28 application with more than one million subscribers.
29 8. "Person" means an individual, proprietorship, firm, partnership,
30 joint venture, syndicate, business trust, company, corporation, limited
31 liability company, association, committee, or any other nongovernmental
32 organization or group of persons acting in concert.
33 § 1711. Disclosure requirements for AI-generated or materially AI-al-
34 tered media; historically recognized human disasters. 1. Any person that
35 distributes or publishes any AI-generated content depicting an histor-
36 ically recognized human disaster that was produced by or includes mate-
37 rially deceptive media and has actual knowledge that it is materially
38 deceptive shall be required to disclose this use.
39 (a) For visual media the disclosure shall be printed or typed in a
40 legible font size easily readable by the average viewer that is no smal-
41 ler than other text appearing in the visual media and in the same
42 language used on the AI-generated content to read as follows: "This
43 (image, video, or audio) has been manipulated".
44 (b) For AI-generated content that is auditory, such as radio or auto-
45 mated telephone calls, clearly speaking the statement at the beginning
46 of the audio, at the end of the audio, and, if the audio is greater than
47 two minutes in length, interspersed within the audio at intervals of not
48 greater than two minutes each and in the same language as the rest of
49 the audio used in the communication, and in a pitch that can be easily
50 heard by the average listener satisfies the requirements of this subdi-
51 vision.
52 2. A label as described in subdivision one of this section shall be
53 required when such AI-generated content is posted publicly on an online
54 platform, shared on social media, used in advertising or monetized
55 content or distributed on websites accessible in the state.
56 3. This section shall not apply to the following:
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1 (a) materially deceptive media that constitutes satire or parody;
2 (b) materially deceptive media distributed by a bona fide news report-
3 ing entity for the purpose of news reporting or coverage, if the report-
4 ing clearly acknowledges through content or a disclosure, in a manner
5 that can be easily read or heard by the average listener or viewer, that
6 there are questions about the authenticity of the materially deceptive
7 media;
8 (c) a radio or television broadcasting station, including a cable
9 television, satellite television or streaming service operator, program-
10 mer, producer or other similar entity, that broadcasts the AI-generated
11 content when the station or streaming service is paid to broadcast the
12 content if the station or streaming service can show that it has
13 disclaimer requirements that are consistent with the requirements
14 provided in this paragraph and that it provided those disclaimer
15 requirements to each person or entity that purchased the broadcast or
16 streaming of the content; or
17 (d) initial dissemination by a platform or service including, but not
18 limited to, a website, regularly published newspaper, or magazine, where
19 the content disseminated is materially deceptive media provided by
20 another information content provider.
21 § 1712. Online platform operators. 1. No online platform operator
22 shall provide access to or operate an online platform for use by users
23 in this state unless such platform provides or allows for the use of
24 labeling tools sufficient to accomplish the labelling of materially
25 deceptive media as provided in section seventeen hundred eleven of this
26 article. No online platform operator shall lock or otherwise impede the
27 use of such labelling tools.
28 2. No online platform operator shall strip AI provenance metadata from
29 any content that is posted to its platform in violation of this article.
30 § 1713. Enforcement. 1. The attorney general shall have the responsi-
31 bility for enforcing this article.
32 2. Whenever the attorney general shall believe from evidence satisfac-
33 tory to them that a person or platform operator has engaged in or is
34 about to engage in any acts or practices in violation of this article,
35 they may bring an action in the name and on behalf of the people of the
36 state of New York to enjoin such person or platform operator from
37 continuing such unlawful acts or practices, and may seek civil penalties
38 of up to fifteen thousand dollars per day per violation, and may seek
39 such other remedies as the court may deem appropriate.
40 3. All penalties collected under this article shall be deposited into
41 the general fund as established pursuant to section seventy-two of the
42 state finance law.
43 4. Nothing in this article shall be construed to establish a private
44 right of action associated with violations of this article.
45 § 1714. Construction. 1. Nothing in this article shall be construed to
46 limit, or to enlarge, the protections that 47 U.S.C. § 230 confers on an
47 interactive computer service for content provided by another information
48 content provider, as such terms are defined in 47 U.S.C. § 230.
49 2. Nothing in this article shall be construed to require entities to
50 cancel, edit, or insert video or audio labels into communications where
51 such action is inconsistent with federal law.
52 3. This article does not limit the application of other state or
53 federal laws or of rules or regulations promulgated pursuant to such
54 laws.
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1 § 1715. Rulemaking authority. The attorney general shall promulgate
2 such rules and regulations as are necessary to effectuate and enforce
3 the provisions of this article.
4 § 1716. Severability. If any clause, sentence, paragraph, subdivision,
5 section or part of this article shall be adjudged by any court of compe-
6 tent jurisdiction to be invalid, such judgment shall not affect, impair,
7 or invalidate the remainder thereof, but shall be confined in its opera-
8 tion to the clause, sentence, paragraph, subdivision, section or part
9 thereof directly involved in the controversy in which such judgment
10 shall have been rendered. It is hereby declared to be the intent of the
11 legislature that this act would have been enacted even if such invalid
12 provisions had not been included herein.
13 § 2. This act shall take effect on the sixtieth day after it shall
14 have become a law.
