A10314 Summary:
| BILL NO | A10314 |
| SAME AS | No Same As |
| SPONSOR | Santabarbara |
| COSPNSR | |
| MLTSPNSR | |
| Add §396-bbb, Gen Bus L | |
| Prohibits certain marketing strategies intended to solicit a subscription to a commercial service by attaching wasteful additional materials to a formal letter. | |
A10314 Text:
Go to topSTATE OF NEW YORK ________________________________________________________________________ 10314 IN ASSEMBLY February 20, 2026 ___________ Introduced by M. of A. SANTABARBARA -- read once and referred to the Committee on Consumer Affairs and Protection AN ACT to amend the general business law, in relation to prohibiting certain marketing strategies that result in excess waste The People of the State of New York, represented in Senate and Assem- bly, do enact as follows: 1 Section 1. The general business law is amended by adding a new section 2 396-bbb to read as follows: 3 § 396-bbb. Certain wasteful marketing strategies prohibited. No person 4 or entity shall use any marketing strategy intended to solicit a 5 subscription to any commercial service by attaching any wasteful addi- 6 tional materials, such as a card that mimics the appearance of a payment 7 card, to a formal letter, if such formal letter contains information 8 about the service being marketed and such additional materials do not 9 provide any additional information about such service not already 10 included in such formal letter. 11 § 2. This act shall take effect immediately. EXPLANATION--Matter in italics (underscored) is new; matter in brackets [] is old law to be omitted. LBD14561-01-6