Requires the division of small business to conduct a study on stakeholder interest in a pilot program matching small businesses with content creators on or before January 1, 2027.
STATE OF NEW YORK
________________________________________________________________________
11346
IN ASSEMBLY
May 12, 2026
___________
Introduced by COMMITTEE ON RULES -- (at request of M. of A. Cunningham)
-- read once and referred to the Committee on Small Business
AN ACT to amend the economic development law, in relation to requiring
the division of small business to conduct a study on certain stake-
holder interest in a pilot program matching small businesses with
content creators; and providing for the repeal of such provisions upon
expiration thereof
The People of the State of New York, represented in Senate and Assem-bly, do enact as follows:
1 Section 1. The economic development law is amended by adding a new
2 section 134-a to read as follows:
3 § 134-a. Small business and content creator study. 1. For the purposes
4 of this section, the following terms shall have the following meanings:
5 (a) "Content creator" means a person who creates material to be shared
6 publicly on a social media platform.
7 (b) "Small business" means a retail establishment that has annual
8 gross revenues of less than five million dollars and employs twenty-five
9 or fewer employees. For purposes of determining whether an entity quali-
10 fies as a small business, the revenues of any parent entity, any subsid-
11 iary entities, and any entities owned or controlled by a common parent
12 entity shall be aggregated.
13 2. On or before January first, two thousand twenty-seven, the division
14 for small-business shall conduct a study by engaging in public outreach
15 to businesses and stakeholders to assess the amount of interest content
16 creators and small businesses have in participating in a pilot program
17 in which small businesses looking for support with marketing and adver-
18 tisement are matched with content creators who can use their social
19 media platforms to bring attention to such small businesses.
20 3. The division for small-business shall prepare a report on the find-
21 ings made by the study pursuant to subdivision two of this section. The
22 division for small-business shall transmit such report along with the
23 study to the governor, the speaker of the assembly, the temporary presi-
24 dent of the senate, the chair of the assembly small business committee,
25 the chair of the assembly economic development committee and the chair
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[] is old law to be omitted.
LBD15836-01-6
A. 11346 2
1 of the senate commerce, economic development and small business commit-
2 tee no later than thirty days after the completion of such study.
3 § 2. This act shall take effect immediately and shall expire and be
4 deemed repealed January 1, 2028.
