STATE OF NEW YORK
________________________________________________________________________
1341
2025-2026 Regular Sessions
IN ASSEMBLY
January 9, 2025
___________
Introduced by M. of A. PAULIN, REYES, SHIMSKY, LEVENBERG, SIMONE,
BURDICK, SEAWRIGHT, TAPIA, BICHOTTE HERMELYN, EPSTEIN, SAYEGH -- read
once and referred to the Committee on Health
AN ACT to amend the public health law, in relation to authorizing a
prenatal and postpartum informational mobile application
The People of the State of New York, represented in Senate and Assem-bly, do enact as follows:
1 Section 1. The public health law is amended by adding a new section
2 2504-c to read as follows:
3 § 2504-c. Prenatal and postpartum informational mobile application. 1.
4 The department shall create and operate a New York-tailored, member-
5 ship-based mobile application for prenatal, pregnant and postpartum
6 individuals who are eligible for Medicaid.
7 2. (a) The commissioner is authorized to contract with a mobile devel-
8 oper to create and operate such application on a statewide basis follow-
9 ing a competitive bidding process as set forth in the state finance law.
10 (b) The commissioner, in consultation with the commissioner of mental
11 health, shall include the following application platform deliverables in
12 the request for proposals:
13 (i) The platform shall have the capability to deliver education,
14 resources and support to prenatal, pregnant and postpartum individuals
15 and their families, including New York-specific information such as
16 links to department and other state agency programs and resources avail-
17 able to prenatal, pregnant and postpartum individuals;
18 (ii) The platform shall demonstrate a consistent workflow to increase
19 awareness of state agency programs and resources available to users of
20 the mobile application;
21 (iii) The platform shall allow the department and other state agencies
22 to directly interface with users of the mobile application;
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[] is old law to be omitted.
LBD03921-01-5
A. 1341 2
1 (iv) The platform shall have the capability to allow the department to
2 share specific content and resources with users of the mobile applica-
3 tion;
4 (v) The platform shall include information and resources in the mobile
5 application that meet the standards set forth in subdivision one of
6 section three hundred sixty-five-k of the social services law; and
7 (vi) The platform shall be available in multiple languages in accord-
8 ance with section two hundred two-a of the executive law.
9 3. The selected mobile developer shall regularly provide the depart-
10 ment, the temporary president of the senate, the minority leader of the
11 senate, the speaker of the assembly, and the minority leader of the
12 assembly with aggregate, deidentified data concerning the following:
13 (a) the number of users of the mobile application that are eligible
14 for Medicaid;
15 (b) the number of users of the mobile application that are engaging
16 with New York-specific content;
17 (c) the number of users of the mobile application seeking additional
18 information about enrollment in the Medicaid program or other available
19 resources;
20 (d) the number of monthly users of the mobile application;
21 (e) the number of daily users of the mobile application;
22 (f) the average length of time a user uses the mobile application; and
23 (g) any other information requested by the department or other state
24 agencies.
25 4. The mobile application shall be available on multiple mobile plat-
26 forms.
27 5. The selected mobile developer shall not share, sell, or otherwise
28 process users' personal information except as strictly necessary for the
29 operation of the mobile application and shall not provide personally
30 identifiable information about any user to the department, the office of
31 children and family services, or any other governmental entity.
32 § 2. This act shall take effect on the first of April next succeeding
33 the date on which it shall have become a law; provided, however, that
34 the department of health shall issue a request for proposals no later
35 than one hundred eighty days after this act shall have become a law.
