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A08427 Summary:

BILL NOA08427
 
SAME ASNo Same As
 
SPONSORLasher
 
COSPNSRDinowitz, Seawright, Forrest, Weprin, Schiavoni, Steck, Simon, Shimsky, Valdez, Gallagher, Torres, Carroll P, Hevesi, Epstein, Carroll R, Rosenthal, Reyes, Alvarez, Rajkumar, Burroughs, Simone, Glick, Solages, Colton, Gonzalez-Rojas
 
MLTSPNSR
 
Add Art 22-A §348, amd Art 22-A Art Head, §§349, 349-c, 350-c & 350-d, Gen Bus L
 
Enacts the "fostering affordability and integrity through reasonable (FAIR) business practices act", to expand the attorney general's ability to protect New Yorkers from unfair, deceptive and abusive business practices.
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A08427 Text:



 
                STATE OF NEW YORK
        ________________________________________________________________________
 
                                          8427
 
                               2025-2026 Regular Sessions
 
                   IN ASSEMBLY
 
                                      May 15, 2025
                                       ___________
 
        Introduced by M. of A. LASHER -- (at request of the Attorney General) --
          read  once  and  referred  to  the  Committee  on Consumer Affairs and
          Protection
 
        AN ACT to amend the general business law, in relation  to  enacting  the
          "fostering affordability and integrity through reasonable (FAIR) busi-
          ness practices act"

          The  People of the State of New York, represented in Senate and Assem-
        bly, do enact as follows:
 
     1    Section 1. This act shall be known and may be cited as the  "fostering
     2  affordability and integrity through reasonable (FAIR) business practices
     3  act".
     4    §  2.  Article 22-A of the general business law is amended by adding a
     5  new section 348 to read as follows:
     6    § 348. Purpose and intent of article. The  legislature  declares  that
     7  the  state  has  a  responsibility  to  protect New Yorkers from unfair,
     8  deceptive and abusive business acts and practices (known as  UDAP  stat-
     9  utes).   The legislature recognizes the limitations of the current state
    10  law, which prohibits only the use of deceptive business acts  and  prac-
    11  tices,  and  has proven insufficient to satisfy the state's responsibil-
    12  ities to protect New Yorkers and  the  New  York  economy  from  unfair,
    13  deceptive,  and  abusive business practices.  For too long, New Yorkers,
    14  especially New  Yorkers  with  limited  income,  communities  of  color,
    15  seniors,  veterans, and immigrant populations, have been left vulnerable
    16  to unscrupulous business practices ranging  from  wasting  a  customer's
    17  time  as  a  business  tactic  to avoid giving customers the products or
    18  services they are entitled to receive, to misleading  or  harmful  prac-
    19  tices  by  employers,  including  deceptive marketing or contract terms,
    20  forcing workers into undesirable work conditions,  to  distributing  and
    21  selling  toxic and otherwise harmful products during public health emer-
    22  gencies and natural disasters. It is time for New York to  move  forward
    23  and  join all but a handful of New York's fellow states and the District
 
         EXPLANATION--Matter in italics (underscored) is new; matter in brackets
                              [ ] is old law to be omitted.
                                                                   LBD03277-11-5

        A. 8427                             2
 
     1  of Columbia, by adopting a comprehensive UDAP statute that gives govern-
     2  ment and private parties the tools to address  these  harms.  The  state
     3  must  achieve  the  goal  of  deterring  and  remedying a broad range of
     4  unfair,  deceptive,  and  abusive  business  practices, and leveling the
     5  playing field for the state's many honest businesses and non-profits who
     6  treat their customers fairly. To that end, this article  defines  unfair
     7  and abusive acts and practices expansively to reach harmful conduct that
     8  is unfair or abusive but arguably not deceptive.
     9    The   state  must  also  ensure  the  most  meaningful  and  effective
    10  protection to New Yorkers against harmful commercial conduct. This arti-
    11  cle therefore eliminates atextual exceptions imposed by courts over  the
    12  last  five decades that have limited prohibited conduct to acts that are
    13  "consumer oriented" conduct that has an impact on the public  at  large,
    14  or  acts that are part of a broader, or recurring, pattern. These court-
    15  imposed limitations have been used to bar relief to New Yorkers  victim-
    16  ized by deceptive acts and practices in a variety of contexts, including
    17  small  businesses tricked into predatory loans, individuals defrauded in
    18  landlord-tenant transactions, vulnerable communities victimized by toxic
    19  or otherwise harmful products, and victims of conduct  that  affected  a
    20  single  individual  or  concerned  a  single  transaction,  product,  or
    21  service.
    22    The legislature confirms that this  article  protects  businesses  and
    23  non-profits as well as individuals.  Businesses and non-profits, partic-
    24  ularly  small  businesses  and  non-profits,  are  themselves a class of
    25  consumers. There is no reason to believe that  a  small  entity  is  any
    26  better able to defend itself from unfair, abusive, and deceptive conduct
    27  than  a consumer, or needs the protections of this article any less than
    28  a consumer does. The market and wider society is harmed by the  negative
    29  consequences  that  flow  from  unfair, deceptive, and abusive practices
    30  even if those acts and practices have not been understood  as  "consumer
    31  oriented".
    32    The  underlying  concern  motivating the courts to create the narrower
    33  "consumer oriented" doctrine in the first place--a desire to ensure that
    34  the statute  is  not  misapplied  to  high-value  sophisticated  private
    35  commercial  disputes  for  which New York is one of the world's premiere
    36  forums--is addressed by new provisions that provide a defense  excluding
    37  the  application of such section from deals made by large businesses and
    38  high-value sophisticated transactions made between individuals and small
    39  entities without  affecting  the  broad  protections  New  Yorkers  need
    40  against  unfair, deceptive, and abusive business acts and practices.  It
    41  is the intention of the legislature that this article be applied  expan-
    42  sively,  with  limits  imposed only in accordance with its text, without
    43  additional restrictions.
    44    § 3. The article heading of article 22-A of the general business  law,
    45  as  amended  by  chapter  43  of the laws of 1970, is amended to read as
    46  follows:
    47                          [CONSUMER] PROTECTION FROM
    48                   UNFAIR, DECEPTIVE, OR ABUSIVE ACTS AND
    49                                  PRACTICES
    50    § 4. Section 349 of the general business law, as added by  chapter  43
    51  of  the  laws  of 1970, subdivision (h) as amended by chapter 157 of the
    52  laws of 1984 and subdivision (j) as added by section 6  of  part  HH  of
    53  chapter 55 of the laws of 2014, is amended to read as follows:
    54    §  349.  [Deceptive]  Unfair, deceptive, or abusive acts and practices
    55  unlawful. (a) [Deceptive] Unfair, deceptive, or abusive  acts  or  prac-
    56  tices  in  the  conduct  of  any  business,  trade or commerce or in the

        A. 8427                             3
 
     1  furnishing of any service in this state are  hereby  declared  unlawful.
     2  For the purposes of this section:
     3    (1)  An act or practice is unfair when it causes or is likely to cause
     4  a person substantial injury which is not reasonably  avoidable  by  such
     5  person  and is not outweighed by countervailing benefits to consumers or
     6  to competition.
     7    (2) An act or practice is deceptive when the act or practice  misleads
     8  or  is  likely  to  mislead  a  reasonable person in the relevant market
     9  acting reasonably under the circumstances.
    10    (3) An act or practice is abusive when:
    11    (i) it materially interferes with the ability of a  person  to  under-
    12  stand a term or condition of a product or service; or
    13    (ii) it takes unreasonable advantage of:
    14    (A)  a  lack  of understanding on the part of a person of the material
    15  risks, costs, or conditions of a product or service;
    16    (B) the inability of a person to protect their interests in  selecting
    17  or using a product or service; or
    18    (C)  the  reasonable  reliance by a person on a person covered by this
    19  section to act in the relying person's interests.
    20    (4) An unlawful act or  practice  is  actionable  under  this  section
    21  regardless  of whether or not that act or practice is consumer-oriented,
    22  has a public impact or impact on consumers, poses a risk of harm to  the
    23  public  health  or interest, is only or primarily directed at or only or
    24  primarily affects businesses or  not-for-profit  organizations,  affects
    25  the  consuming public at large, concerns employment or the furnishing of
    26  goods or services, is unique to the parties, or involves an economically
    27  modest transaction, consumer goods or their equivalent, or the  offering
    28  of  goods,  services,  or  property  for  personal, family, or household
    29  purposes.
    30    (5) For purposes of this article, the term "injury" means any  impair-
    31  ment  of  a  person's interests, and the term "substantial injury" means
    32  any substantial impairment of a person's interests, whether or not  such
    33  impairments  or  substantial  impairments to interests are quantifiable,
    34  economic, or monetary in nature, including but not limited  to  loss  of
    35  time, loss of privacy, or loss of security.
    36    (b)  Whenever  the attorney general shall believe from evidence satis-
    37  factory to [him] the attorney general that any person, including but not
    38  limited to an individual, firm,  corporation,  company,  partnership  or
    39  association, or agent or employee thereof, has engaged in or is about to
    40  engage  in  any  of  the  acts  or  practices stated to be [unlawful he]
    41  unfair, deceptive, or abusive, the attorney general may bring an  action
    42  or  proceeding  in  the name and on behalf of the people of the state of
    43  New York to enjoin such unlawful acts or practices and to obtain  resti-
    44  tution  of any moneys or property obtained directly or indirectly by any
    45  such unlawful acts or practices. In such action or proceeding,  prelimi-
    46  nary  relief may be granted under article sixty-three of the civil prac-
    47  tice law and rules.  The attorney general may bring such  an  action  or
    48  proceeding against any person conducting any business, trade or commerce
    49  or  furnishing  a  service in this   state, whether or not the person is
    50  without the state, and any person in the state conducting any  business,
    51  trade,  or commerce or furnishing a service, whether or not the business
    52  or service is conducted or furnished without the state.
    53    (c) Before [any violation of this section is sought  to  be  enjoined]
    54  commencing  an action or proceeding pursuant to this section, the attor-
    55  ney general shall be required to  give  the  person  against  whom  such
    56  proceeding  is  contemplated notice by certified mail and an opportunity

        A. 8427                             4

     1  to show in writing within five business days after receipt of notice why
     2  [proceedings] an action or proceeding should not be  instituted  against
     3  [him]  such  person, unless the attorney general shall find, in any case
     4  in  which  [he]  the  attorney general seeks preliminary relief, that to
     5  give such notice and opportunity is not in the public interest.
     6    (d) In any such action or proceeding  it  shall  be  [a  complete]  an
     7  affirmative  defense  that  the act or practice is[, or if in interstate
     8  commerce would be, subject to and complies  with]  required  or  specif-
     9  ically  authorized  by  the  rules  and regulations of, and the statutes
    10  administered by, the federal trade commission or  any  official  depart-
    11  ment,  division,  commission  or  agency  of  the United States [as such
    12  rules, regulations or statutes are  interpreted  by  the  federal  trade
    13  commission  or  such  department,  division, commission or agency or the
    14  federal courts] or this state.
    15    (e) Nothing in this section shall apply to  any  television  or  radio
    16  broadcasting  station  or  to  any  publisher or printer of a newspaper,
    17  magazine  or  other  form  of  printed  advertising,   who   broadcasts,
    18  publishes, or prints the advertisement.
    19    (f)  In  connection  with any proposed action or proceeding under this
    20  section, the attorney general is authorized to take  proof  and  make  a
    21  determination  of  the relevant facts, and to issue subpoenas in accord-
    22  ance with the civil practice law and rules.
    23    (g) This section shall apply to all [deceptive] unfair, deceptive,  or
    24  abusive  acts  or  practices  [declared  to be unlawful], whether or not
    25  subject to any other law of this state, and shall not  supersede,  amend
    26  or  repeal  any other law of this state under which the attorney general
    27  or any other party is authorized to  take  any  action  or  conduct  any
    28  inquiry.   This section shall be liberally construed, and its exceptions
    29  and defenses narrowly construed, so as to effectuate  its  remedial  and
    30  protective  purposes.  This  section  is intended to expand and not take
    31  away any statutory or common law rights.
    32    (h) (1) In addition to the right of action  granted  to  the  attorney
    33  general  pursuant  to  this  section, any person who has been injured by
    34  reason of any violation of this section may bring  an  action  in  [his]
    35  such  person's  own  name  to  enjoin  such unlawful act or practice, an
    36  action to recover [his actual damages or  fifty  dollars,  whichever  is
    37  greater, or both such actions] one thousand dollars in statutory damages
    38  and  the  person's  actual  damages,  if  any.    The court [may, in its
    39  discretion,] shall increase the award of damages to [an  amount  not  to
    40  exceed]  three  times the [actual] damages [up to one thousand dollars,]
    41  awarded if the court finds the defendant willfully or knowingly violated
    42  this section. The court [may] shall award  reasonable  attorney's  fees,
    43  expenses including expert witness fees, and costs to a prevailing plain-
    44  tiff.
    45    [(j)] (2) (i) It shall be an affirmative defense to any action brought
    46  pursuant  to  this subdivision that the plaintiff is a person other than
    47  an individual or small entity.   For purposes of  this  subparagraph,  a
    48  "small  entity"  shall mean a person other than an individual, including
    49  but not limited to a business or professional corporation or company,  a
    50  not-for-profit corporation, an unincorporated association, or a partner-
    51  ship,  that: (A) is independently owned and operated;(B) is not dominant
    52  in its field; (C) is either  a  not-for-profit  corporation  or  employs
    53  three  hundred  or  fewer  persons; (D) received in the past fiscal year
    54  gross revenue and support in an amount less than  five  hundred  million
    55  dollars;  and  (E) possessed total assets in the last fiscal year of not
    56  more than two hundred fifty million dollars.

        A. 8427                             5
 
     1    (ii) It shall be an affirmative defense to any action brought pursuant
     2  to this subdivision that the act or practice complained of is  redressa-
     3  ble  pursuant  to  federal  securities or intellectual property laws, or
     4  that the act or practice arose in the course of a high-value experienced
     5  commercial  transaction  and  was directed exclusively to the parties to
     6  that transaction. This defense shall not apply to acts or practices that
     7  arise in the context of a residential housing matter.
     8    For purposes of this subparagraph:
     9    (A) an act or practice is "redressable pursuant to federal  securities
    10  or  intellectual  property  laws" only if:  (I) the plaintiff may remedy
    11  the injury arising or alleged to arise from the act or practice  by  use
    12  of the private rights of action contained in the Securities Act of 1933,
    13  15  U.S.C.  Section 77a et seq., or the Securities Exchange Act of 1934,
    14  15 U.S.C. Section 78a et seq., or regulations promulgated thereunder; or
    15  (II) the plaintiff may remedy the injury arising  or  alleged  to  arise
    16  from  the  act  or  practice  by  use  of  the  private rights of action
    17  contained in title 35 of the United States Code, or the Trademark Act of
    18  1946, 15 U.S.C. Section 1051 et seq., or the Defend Trade Secrets Act of
    19  2016, 18 U.S.C. Section 1836, et seq., of the Copyright Act of 1976,  17
    20  U.S.C. Section 101 et seq., or regulations promulgated thereunder;
    21    (B) a "high-value experienced commercial transaction" is a transaction
    22  the  value of which exceeds one million dollars and where all parties to
    23  the transaction have extensive commercial experience  with  the  subject
    24  matter of such transaction; provided that the experience or otherwise of
    25  the defendant shall not be considered in making this determination;
    26    (C)  a person other than an individual has "extensive commercial expe-
    27  rience" in the subject matter of the transaction if the individuals  who
    28  control  that person have extensive commercial experience in the subject
    29  matter of the transaction;
    30    (D) "residential housing" means any residential real property, includ-
    31  ing but not limited to rental  housing,  one-to-four  family  dwellings,
    32  condominium  units,  cooperative  apartments,  lots in manufactured home
    33  parks, or securities that entitle the holders thereof to  possession  or
    34  occupancy of such housing; and
    35    (E)   a   "residential  housing  matter"  is  one  that  concerns  the
    36  construction, renovation, sale or  rent  of  residential  housing  used,
    37  occupied,  or  intended  to be occupied as a home or residence by one or
    38  more parties to the transaction or individuals owning or controlling one
    39  or more parties to the transaction, or credit extended to  one  or  more
    40  persons  to  purchase,  refinance,  repair,  or improve such residential
    41  housing, or credit secured by a  person's  equity  in  such  residential
    42  housing.
    43    (3)  (i) Standing to bring an action under this section, including but
    44  not limited to organizational standing and third-party  standing,  shall
    45  be  liberally  construed  and  shall  be available to the fullest extent
    46  otherwise permitted by law.
    47    (ii) A court may enjoin an act or practice found to be unlawful in  an
    48  action  brought  pursuant to this subdivision notwithstanding the plain-
    49  tiff or plaintiffs' failure to demonstrate that they will suffer  future
    50  harm as a result.
    51    (4) (i) Notwithstanding section nine hundred one of the civil practice
    52  law and rules or any other applicable provision of law, any person enti-
    53  tled to bring an action under this article may, if the prohibited act or
    54  practice has caused damage to others similarly situated, bring an action
    55  on  behalf of such person and others similarly situated to recover actu-
    56  al, statutory or punitive damages or obtain other relief as provided for

        A. 8427                             6
 
     1  in this article. Statutory damages under this section shall  be  limited
     2  to  (i) such amount for each named plaintiff as could be recovered under
     3  paragraph one of this subdivision; and (ii) such amount as the court may
     4  allow for all other class members without regard to a minimum individual
     5  recovery,  not  to  exceed  the lesser of one million dollars or two per
     6  centum of the gross value of the defendant.
     7    (ii) As applied to a class action or proposed class action,  the  term
     8  "plaintiff"  as  used in the defenses provided by paragraph two of  this
     9  subdivision shall mean only the named  or  representative  plaintiff  or
    10  plaintiffs and not the proposed or certified members of the class.
    11    (5)(i) At least thirty days before bringing an action pursuant to this
    12  subdivision, a complainant must send the respondent notice in writing to
    13  the respondent's place of business. Such notice must reasonably describe
    14  the  unfair,  deceptive,  or abusive acts or practices at issue, state a
    15  demand for relief, and include  the  complainant's  mailing  address  or
    16  e-mail  address. For the purposes of this paragraph, the term "complain-
    17  ant" shall mean a person who may bring an action pursuant to this subdi-
    18  vision. For the purpose of this paragraph, the term  "respondent"  shall
    19  mean a person against whom an action is contemplated.
    20    (ii)  A  respondent receiving a notice required to be sent pursuant to
    21  this paragraph may, within ten days of delivery of such notice,  make  a
    22  written tender of settlement by postal mail or by e-mail, if provided in
    23  the  notice. If such tender is rejected, in any subsequent action by the
    24  complainant arising out of the conduct described  in  the  complainant's
    25  notice, the respondent may file the written tender of settlement with an
    26  affidavit  concerning  its rejection and proof that the tender was filed
    27  with the attorney general. If such settlement is deemed complete  relief
    28  by  the court, the court shall limit any recovery to the relief tendered
    29  therein.
    30    (iii) A tender of settlement shall be  deemed  complete  only  if  the
    31  respondent  unconditionally:  (A)  tenders an amount equal to actual and
    32  statutory damages, as applicable, (B) makes  a  binding  undertaking  to
    33  correct  and  permanently  cease such acts or practices described in the
    34  notice as to the complainant and all other  impacted  persons,  and  (C)
    35  files  the  notice and tender of settlement with the attorney general in
    36  accordance with paragraph six of this subdivision.
    37    (iv) In making such a tender of settlement, a respondent shall not  be
    38  deemed to have conceded any factual or legal matter stated in the notice
    39  or  to  have  undertaken  any  obligations  other than, if the tender is
    40  accepted or the court so orders, the payment  of  the  monetary  amounts
    41  specified  in  the  tender and the correction and permanent cessation of
    42  the acts or practices described in the notice. Except as this  paragraph
    43  otherwise  provides,  a tender of settlement shall be deemed an offer to
    44  compromise subject to article forty-five of the civil practice  law  and
    45  rules.
    46    (v)  An  accepted tender of settlement shall be deemed a settlement of
    47  an action to recover damages for purposes of article fifty of the  civil
    48  practice law and rules.
    49    (vi)  For  the  purposes  of  computing the period of limitation under
    50  article two of the civil practice law and rules, an action  pursuant  to
    51  this  subdivision  shall be deemed timely if the complainant's notice to
    52  the respondent was sent on or before the date on which  the  statute  of
    53  limitations would have expired without regard to the date of that notice
    54  or  any  other notice made pursuant to this paragraph, and the action is
    55  commenced no later than forty days  following  the  date  on  which  the
    56  complainant's notice was sent to the respondent.

        A. 8427                             7
 
     1    (vii)  A notice pursuant to this paragraph shall not be required prior
     2  to the filing of an action if:
     3    (A) such action is brought as a counterclaim or crossclaim;
     4    (B)  the  sending of such notice would cause immediate and irreparable
     5  injury, loss, or damages;
     6    (C) the person bringing the action is not represented by an attorney;
     7    (D) a mailing address for the respondent is not  reasonably  discerni-
     8  ble;
     9    (E)  the  respondent,  or any entity owned or controlled by the one or
    10  more of the same persons that  own  or  control  or  ultimately  own  or
    11  control  the respondent, has previously been the subject of an action or
    12  proceeding by the attorney general for substantially similar conduct;
    13    (F) the respondent, or any entity owned or controlled by one  or  more
    14  of the same persons that own or control or ultimately own or control the
    15  respondent, has already received a notice pursuant to this paragraph for
    16  substantially similar conduct; or
    17    (G) there are other exigent circumstances or the court otherwise finds
    18  that  the  notice  requirement  should  be  waived  in  the interests of
    19  justice.
    20    (6) (i) Any respondent that delivers a tender of  settlement  pursuant
    21  to  paragraph  five  of  this  subdivision  shall file with the attorney
    22  general a prescribed form that includes  a  copy  of  the  complainant's
    23  notice  and  the respondent's written tender of settlement. The attorney
    24  general shall publish all such filings.
    25    (ii) The attorney general may commence an action or proceeding against
    26  any respondent who fails to make a filing required by paragraph  six  of
    27  this  subdivision  within  thirty  days  of  the acts giving rise to the
    28  requirement. A failure to file the required statement on time  shall  be
    29  subject  to  a civil penalty not to exceed five hundred dollars for each
    30  day such violation continues, in addition  to  any  other  penalties  or
    31  remedies  provided under this section or any other section of this chap-
    32  ter or the executive law.
    33    (i) Notwithstanding any law to the contrary, all monies  recovered  or
    34  obtained  under  this  article  by  a  state agency or state official or
    35  employee acting in their official capacity shall be subject to  subdivi-
    36  sion eleven of section four of the state finance law.
    37    §  5.  Section  349-c of the general business law, as added by chapter
    38  687 of the laws of 1996 and renumbered by chapter 189  of  the  laws  of
    39  1999, is amended to read as follows:
    40    § 349-c. Additional civil penalty for [consumer frauds] unfair, decep-
    41  tive,  or  abusive  practices  against  [elderly] vulnerable persons. 1.
    42  Definition. As used in this section [elderly person  means]  "vulnerable
    43  person"  means (a) a person who is under eighteen years of age or sixty-
    44  five years of age or older; (b) a person who is on active duty in, or  a
    45  veteran of, the United States Armed Forces; (c) a person who has a phys-
    46  ical  or  mental  impairment that substantially limits one or more major
    47  life activities; or (d) a person with limited English proficiency.
    48    2. Supplemental civil penalty. [(a)] In addition to any liability  for
    49  damages  or  a  civil penalty imposed pursuant to sections three hundred
    50  forty-nine, three hundred fifty-c and  three  hundred  fifty-d  of  this
    51  [chapter] article, regarding unfair, deceptive, or abusive practices and
    52  false  advertising, and subdivision twelve of section sixty-three of the
    53  executive law, regarding proceedings by the attorney general for equita-
    54  ble relief against fraudulent or illegal [consumer fraud] acts, a person
    55  or entity who engages in any conduct prohibited by  said  provisions  of
    56  law,  and  whose  conduct  is  perpetrated against one or more [elderly]

        A. 8427                             8
 
     1  vulnerable persons, [may] shall be liable for an additional civil penal-
     2  ty not [to exceed] less than five thousand dollars or greater  than  ten
     3  thousand  dollars[,  if the factors in paragraph (b) of this subdivision
     4  are  present]  for  each such vulnerable person substantially injured by
     5  the unlawful conduct.
     6    [(b) In determining whether to impose  a  supplemental  civil  penalty
     7  pursuant  to  paragraph  (a)  of this subdivision, and the amount of any
     8  such penalty, the court shall consider, in addition to other appropriate
     9  factors, the extent to which the following factors are present:
    10    (1) Whether] 3. Rebuttal of supplemental civil penalty. The additional
    11  penalty provided by subdivision two of this section shall not be imposed
    12  on a defendant who proves that, with respect to each violation to  which
    13  the penalty would otherwise apply:
    14    (a)  the defendant [knew] did not know or have reason to know that the
    15  defendant's conduct was [directed to one or  more  elderly]  perpetrated
    16  against vulnerable persons; or [whether]
    17    (b)  the  [defendant's]  defendant  used  its best efforts, within the
    18  limits of economic feasibility and commercial reasonability,  to  ensure
    19  that  vulnerable  people  were  not  disproportionately  affected by the
    20  conduct [was in willful disregard of the rights of an elderly person;].
    21    [(2) Whether the defendant's  conduct  caused  an  elderly  person  or
    22  persons  to  suffer  severe  loss or encumbrance of a primary residence,
    23  principal employment or source of income, substantial loss  of  property
    24  set  aside  for  retirement  or for personal and family care and mainte-
    25  nance, substantial loss of payments received under a pension or  retire-
    26  ment  plan  or a government benefits program; or assets essential to the
    27  health or welfare of the elderly person or whether one or  more  elderly
    28  persons  were  substantially  more vulnerable to the defendant's conduct
    29  because  of  age,  poor  health,  infirmity,   impaired   understanding,
    30  restricted  mobility,  or  disability,  and  actually suffered physical,
    31  emotional, or economic damage resulting from the defendant's conduct.
    32    3.] 4. There is hereby established in the  state  treasury  a  special
    33  fund  to  be  known as the [elderly] vulnerable victim fund, which shall
    34  consist of and into which shall be paid all moneys derived from  supple-
    35  mental  civil penalties imposed pursuant to this section.  The moneys in
    36  such fund shall be administered by the department of law  and  shall  be
    37  expended  solely  for  the investigation of and prosecution of [consumer
    38  frauds] unfair, deceptive, or abusive acts against [elderly]  vulnerable
    39  persons.    The  moneys  in  the fund shall be paid out on the audit and
    40  warrant of the comptroller on vouchers  certified  or  approved  by  the
    41  attorney  general.    Notwithstanding  any other provision of law to the
    42  contrary, any balance in the said fund  on  March  thirty-first  of  any
    43  fiscal year shall not revert to the general fund of the state.
    44    [4.] 5. Restitution to be given priority. Restitution ordered pursuant
    45  to the provisions of law listed in subdivision two of this section shall
    46  be  given  priority over the imposition of civil penalties designated by
    47  the court under this section.
    48    § 6. Section 350-c of the general business law, as amended by  chapter
    49  65 of the laws of 1989, is amended to read as follows:
    50    §  350-c.  Notice  of  proposed  action. Before the [attorney-general]
    51  attorney general commences an action or proceeding pursuant  to  section
    52  three hundred fifty-d of this article [he] the attorney general shall be
    53  required  to  give  the person against whom such action or proceeding is
    54  contemplated [appropriate] notice by certified mail and  an  opportunity
    55  to  show[,  either  orally  or]  in writing[,] within five business days
    56  after receipt of notice why such action should not be commenced,  unless

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     1  the  attorney  general  shall  find,  in  any case in which the attorney
     2  general seeks preliminary relief, that to give such notice and  opportu-
     3  nity  is  not  in  the public interest. In such showing, said person may
     4  present, among other things, evidence [that the advertisement is subject
     5  to  and  complies  with  the  rules and regulations of, and the statutes
     6  administered by, the Federal Trade Commission or  any  official  depart-
     7  ment, division, commission or agency of the state of New York] probative
     8  of  any  affirmative  defense said person may raise in such an action or
     9  proceeding.
    10    § 7. Section 350-d of the general business law, as amended by  chapter
    11  803 of the laws of 2022,  is amended to read as follows:
    12    §  350-d.  Civil  penalty.  [(a)]  1. Any person, firm, corporation or
    13  association or agent or employee thereof who engages in any of the  acts
    14  or  practices stated in this article to be unlawful shall be liable to a
    15  civil  penalty  of  not  more  than  five  thousand  dollars  for   each
    16  violation[,  which]  or the greater of fifteen thousand dollars or three
    17  times the gross value of restitution for each  violation  if  the  court
    18  finds  either  that  the  defendant willfully or knowingly violated this
    19  article, or violated this article in connection with or during an abnor-
    20  mal disruption of the market, as defined by section three hundred  nine-
    21  ty-six-r  of  this  chapter,  or  both. Such penalty shall accrue to the
    22  state of New York and may be recovered in a civil action  or  proceeding
    23  brought by the attorney general.
    24    2. In any such action or proceeding it shall be [a complete] an affir-
    25  mative  defense  that  the advertisement, act or practice is [subject to
    26  and complies with] required or specifically authorized by the rules  and
    27  regulations  of,  and  the  statutes  administered by, the Federal Trade
    28  Commission or any official department, division, commission or agency of
    29  the United States or this state [of New York].
    30    [(b) Notwithstanding subdivision (a) of this section, any firm, corpo-
    31  ration or association or agent or employee thereof who engages in any of
    32  the acts or practices stated in section three hundred forty-nine of this
    33  article to  be  unlawful  in  connection  with  or  during  an  abnormal
    34  disruption  of the market shall be liable to a civil penalty of not more
    35  than fifteen thousand dollars for each  violation  or  three  times  the
    36  actual  restitution  needed, whichever is greater, which shall accrue to
    37  the state of New York and may be recovered in a civil action brought  by
    38  the  attorney general. In any such action it shall be a complete defense
    39  that the advertisement is subject to and complies  with  the  rules  and
    40  regulations  of,  and  the  statutes  administered  by the Federal Trade
    41  Commission or any official department, division, commission or agency of
    42  the state of New York. For the purposes of this  subdivision,  "abnormal
    43  disruption  of  the market" shall mean any change in the market, whether
    44  actual or imminently  threatened,  resulting  from  stress  of  weather,
    45  convulsion  of  nature,  failure  or shortage of electric power or other
    46  source of energy, strike, civil disorder, war, military action, national
    47  or local emergency, or other cause of  an  abnormal  disruption  of  the
    48  market  which  results in the declaration of a state of emergency by the
    49  governor.]
    50    § 8. Severability. If any clause,  sentence,  paragraph,  subdivision,
    51  section  or part of this act shall be adjudged by any court of competent
    52  jurisdiction to be invalid, such judgment shall not affect,  impair,  or
    53  invalidate the remainder thereof, but shall be confined in its operation
    54  to the clause, sentence, paragraph, subdivision, section or part thereof
    55  directly  involved  in the controversy in which such judgment shall have
    56  been rendered. It is hereby declared to be the intent of the legislature

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     1  that this act would have been enacted even if  such  invalid  provisions
     2  had not been included herein.
     3    §  9.  This  act  shall take effect on the sixtieth day after it shall
     4  have become a law.
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