Prohibits a person offering loot boxes to consumers within the state to repurchase the contents of any such loot box whether directly themselves or indirectly through a third-party provider.
STATE OF NEW YORK
________________________________________________________________________
9044
2025-2026 Regular Sessions
IN ASSEMBLY
September 5, 2025
___________
Introduced by M. of A. VANEL -- read once and referred to the Committee
on Consumer Affairs and Protection
AN ACT to amend the general business law, in relation to prohibited
practices related to loot boxes
The People of the State of New York, represented in Senate and Assem-bly, do enact as follows:
1 Section 1. The general business law is amended by adding a new section
2 399-l to read as follows:
3 § 399-l. Prohibited practices related to loot boxes. 1. The following
4 terms shall have the following meanings:
5 (a) "Loot box" shall mean any physical or digital container or equiv-
6 alent that, when opened, awards the purchaser one or more randomized
7 rewards.
8 (b) "Person" shall mean any natural person, entity, or group or
9 persons or entities acting in concert, including but not limited to any
10 third-party providers, affiliated entities, subsidiaries, parent compa-
11 nies, joint ventures, partnerships, agents, or employees thereof, or any
12 entity or individual acting at the direction of, in cooperation with,
13 under contract or in partnership with, or financially benefitting from
14 another person or entity. Multiple persons in partnership or under
15 contract, where one or more persons financially benefit from such part-
16 nership or contract shall be treated as one person for purposes of this
17 section.
18 (c) "Liquid digital item" shall mean any digital item that can be sold
19 on a digital marketplace.
20 (d) "Repurchase" shall mean the act of offering a consumer money, cash
21 equivalents, cryptocurrency, including non-fungible tokens, another loot
22 box or similar item, a liquid digital item, any right, privilege,
23 status, service, experience, or access, or points that can be redeemed
24 to purchase another loot box, item, cash or cash equivalent, cryptocur-
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[] is old law to be omitted.
LBD13589-01-5
A. 9044 2
1 rency or a liquid digital item in exchange for some or all of the
2 contents of a loot box.
3 2. No person offering loot boxes to consumers within the state shall
4 repurchase the contents of any such loot box whether directly themselves
5 or indirectly through a third-party provider, affiliated entity, subsid-
6 iary, parent company, joint ventures, partnership, agent, or employee
7 thereof, or through any other contractual arrangement with another in
8 exchange for money, cash equivalents, cryptocurrency, including non-fun-
9 gible tokens, another loot box or similar item, a liquid digital item,
10 any right, privilege, status, service, experience, or access, or points
11 that can be redeemed to purchase another loot box, item, cash or cash
12 equivalent, cryptocurrency or a liquid digital item, nor may any third-
13 party provider, affiliated entity, subsidiary, parent company, joint
14 venture, partnership, agent, or employee thereof, or another through any
15 other contractual arrangement repurchase or redeem those contents for
16 such value.
17 3. No loot box shall contain money or any cash equivalent or crypto-
18 currency, including non-fungible tokens, any status, tier, membership
19 level, or credential, or points that can be redeemed to purchase another
20 loot box, item, cash or cash equivalent, cryptocurrency or a liquid
21 digital item.
22 4. A person who violates the provisions of this section shall be
23 subject to a civil penalty of one thousand dollars per violation or
24 three times such revenue derived from such violation, whichever is
25 greater. For purposes of this section, the person or entity providing
26 such loot boxes shall be held liable for the conduct of any third-party
27 provider, affiliated entity, subsidiary, parent company, joint venture,
28 partnership, agent, or employee thereof, or another through any other
29 contractual arrangement provided however that where the person or entity
30 providing such loot boxes is not subject to the jurisdiction of the
31 attorney general, any third-party provider, affiliated entity, subsid-
32 iary, parent company, joint venture, partnership, agent, or employee
33 thereof, or another through any other contractual arrangement that is
34 subject to the jurisdiction of the attorney general shall be jointly and
35 severally liable for such penalty.
36 § 2. This act shall take effect immediately.
