Requires all online marketplaces to require every person engaged in a transaction on its marketplace website, application or software, to verify their identity with the online marketplace.
STATE OF NEW YORK
________________________________________________________________________
9135
2025-2026 Regular Sessions
IN ASSEMBLY
October 17, 2025
___________
Introduced by M. of A. VANEL -- read once and referred to the Committee
on Consumer Affairs and Protection
AN ACT to amend the general business law, in relation to online market-
place verification
The People of the State of New York, represented in Senate and Assem-bly, do enact as follows:
1 Section 1. The general business law is amended by adding a new section
2 396-ddd to read as follows:
3 § 396-ddd. Online marketplace verification. 1. An online marketplace
4 shall require every person engaged in a transaction on its marketplace
5 website, application or software, to verify their identity with the
6 online marketplace. For the purposes of this section, "online market-
7 place" shall mean any website, application or software connected to the
8 internet which, in the regular course of business, allows members of the
9 public to buy and sell goods and services.
10 2. The verification required by subdivision one of this section shall
11 be conducted through a method reasonably designed to identify the true
12 identity of a person.
13 3. An online marketplace shall be liable for a civil penalty of five
14 hundred dollars per sale made between any parties which is made in
15 violation of this section.
16 § 2. This act shall take effect on the ninetieth day after it shall
17 have become a law.
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[] is old law to be omitted.
LBD13839-01-5
