STATE OF NEW YORK
________________________________________________________________________
8874
IN SENATE
January 13, 2026
___________
Introduced by Sen. RHOADS -- read twice and ordered printed, and when
printed to be committed to the Committee on Internet and Technology
AN ACT to amend the general business law, in relation to certain disclo-
sures for use of artificial intelligence
The People of the State of New York, represented in Senate and Assem-bly, do enact as follows:
1 Section 1. The general business law is amended by adding a new section
2 399-m-1 to read as follows:
3 § 399-m-1. Disclosures in use of artificial intelligence in customer
4 services. 1. For the purposes of this section, the following terms shall
5 have the following meanings:
6 (a) "Artificial intelligence" or "AI" means systems that are computer
7 programs that can perform tasks that usually require human intelligence,
8 such as understanding natural language, recognizing images, making deci-
9 sions, and learning from data.
10 (b) "Point of interaction" means where a customer first encounters
11 artificial intelligence, including, but not limited to, a chat window,
12 chatbot, website footer, or email.
13 2. Any person, firm, partnership, association or corporation or agent
14 or employee thereof shall disclose the use of artificial intelligence to
15 influence customer interaction, including but not limited to: automated
16 customer support; personalized ad targeting; product eligibility deci-
17 sions; and AI-driven hiring tools.
18 3. Such disclosure shall be placed at the point of interaction with
19 the customer, accompanied by a clear and conspicuous, in not less than
20 twelve point bold faced type, plain-English description of the AI's
21 role, with instructions on how to access human assistance, if applica-
22 ble.
23 § 2. This act shall take effect on the one hundred twentieth day after
24 it shall have become a law.
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[] is old law to be omitted.
LBD13490-01-5
