Requires the metropolitan transportation authority to establish a marketing program to solicit corporate sponsorships for naming rights of transit facilities owned by the authority; directs revenues to be placed in the metropolitan transportation authority finance fund.
NEW YORK STATE ASSEMBLY MEMORANDUM IN SUPPORT OF LEGISLATION submitted in accordance with Assembly Rule III, Sec 1(f)
BILL NUMBER: A10680
SPONSOR: Rules (Weprin) TITLE OF BILL:
An act to amend the public authorities law, in relation to requiring the
metropolitan transportation authority to establish a marketing program
to solicit corporate sponsorships
PURPOSE OR GENERAL IDEA OF BILL:
This legislation will direct the Metropolitan Transit Authority to
create a marketing program to solicit corporate sponsorships for n aming
rights for individual transit facilities. Any revenue received pursuant
to this subdivision shall be deposited into the metropo litan transpor-
tation authority finance fund to be used for capital projects and
improvements.
SUMMARY OF SPECIFIC PROVISIONS:
Section 1 amends section 1266 of the public authorities' law by adding a
new subdivision 5-a to direct the Metropolitan Transportatio n Authority
to establish a marketing program to solicit corporate sponsorships.
Section 2 amends subdivision 2 of section 1270-h of the public authori-
ties law is amended to direct any revenue generated from the ma rketing
program established pursuant to subdivision to the metropolitan trans-
portation finance fund.
Section 3 is the effective date.
JUSTIFICATION:
There is a dire need to update and expand the transit infrastructure in
New York. Investments in the region's subways, buses, and com muter
railroads are necessary to create a faster, more accessible, and more
reliable public'transportation system. A consistent source of revenue is
required in order to fund these improvements.
This legislation would establish a marketing program in which the Metro-
politan Transit Authority (MTA) would sell corporate sponsorsh ips of
subway and train stations, along with bus stops, for a contracted amount
of time. In return, the sponsoring group would get si gnage, local
recognition, and a sense of community pride.
By having a marketing program, the MTA would receive bids from corporate
sponsors and sell them for naming rights. Citi Field sold na ming rights
to Citigroup Inc., the parent company of CitiBank to create additional
revenue. Selling naming rights to corporate sponso rs is not a new idea
and it will not impose any new costs on the public.
PRIOR LEGISLATIVE HISTORY:
New bill.
FISCAL IMPLICATIONS:
None
FOR STATE AND LOCAL GOVERNMENTS:
None
EFFECTIVE DATE:
Immediately.
STATE OF NEW YORK
________________________________________________________________________
10680
IN ASSEMBLY
August 28, 2024
___________
Introduced by COMMITTEE ON RULES -- (at request of M. of A. Weprin) --
read once and referred to the Committee on Corporations, Authorities
and Commissions
AN ACT to amend the public authorities law, in relation to requiring the
metropolitan transportation authority to establish a marketing program
to solicit corporate sponsorships
The People of the State of New York, represented in Senate and Assem-bly, do enact as follows:
1 Section 1. Section 1266 of the public authorities law is amended by
2 adding a new subdivision 5-a to read as follows:
3 5-a. (a) The authority shall establish a marketing program to solicit
4 corporate sponsorships. Such marketing program shall allow corporations
5 to bid on naming rights for individual transit facilities of the author-
6 ity used for service in the transportation of passengers, United States
7 mail or personal property as a common carrier for hire located within
8 the metropolitan commuter transportation district. The authority shall
9 have discretion to accept bids and contract for corporate sponsorships
10 as it deems necessary.
11 (b) Any revenue received by the authority pursuant to this subdivision
12 shall be deposited into the metropolitan transportation authority
13 finance fund pursuant to section twelve hundred seventy-h of this title.
14 § 2. Subdivision 2 of section 1270-h of the public authorities law, as
15 amended by section 13 of part UU of chapter 59 of the laws of 2018, is
16 amended to read as follows:
17 2. The comptroller shall deposit into the metropolitan transportation
18 authority finance fund (a) monthly, pursuant to appropriation, the
19 moneys deposited in the mobility tax trust account of the metropolitan
20 transportation authority financial assistance fund pursuant to any
21 provision of law directing or permitting the deposit of moneys in such
22 fund, [and] (b) without appropriation, the revenue including taxes,
23 interest and penalties collected in accordance with article twenty-three
24 of the tax law, and (c) any revenue generated from the marketing program
25 established pursuant to subdivision five-a of section twelve hundred
26 sixty-six of this title.
27 § 3. This act shall take effect immediately.
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[] is old law to be omitted.
LBD15908-02-4
