Senate Resolution No. 2961
BY: Senator O'MARA
COMMEMORATING the 20th Anniversary of the Finger
Lakes Wine Country Tourism Marketing Association on
March 26, 2020
WHEREAS, It is the practice of this Legislative Body to recognize
and support organizations and events of significance which contribute to
the entertainment and vitality of the communities they serve and which
exemplify the history and development of the State of New York; and
WHEREAS, Attendant to such concern and in full accord with its
long-standing traditions, this Legislative Body is justly proud to
commemorate the 20th Anniversary of the Finger Lakes Wine Country
Tourism Marketing Association to be recognized with a Rebranding
Celebration on Thursday, March 26, 2020, in Elmira, New York; and
WHEREAS, Finger Lakes Wine Country Tourism Marketing Association
(FLWC) is the regional branding organization for the 3,000 square mile
area which includes Chemung, Schuyler, Steuben, Tioga, and Yates
Counties, as well as the Cayuga, Seneca, and Keuka Lake Wine Trails; and
WHEREAS, As the branding organization for this special area within
the larger Finger Lakes territory, this vital organization is
responsible for positioning its region as the top-of-mind brand by
showcasing the various attributes and experiences within its
communities; and
WHEREAS, Finger Lakes Wine Country organized as an entity in 2000
with the sole purpose to promote economic development in the Finger
Lakes region of the State of New York; two years later, Yates County
joined Finger Lakes Wine Country and Tioga County joined forces in 2017;
and
WHEREAS, A county-first organization, Finger Lakes Wine Country was
founded to attract people to experience the beauty and unique activities
of the region; and
WHEREAS, Finger Lakes Wine Country it is home to picturesque small
towns, spectacular natural landscapes, and the most welcoming,
down-to-earth people you could hope to meet; it attracts adventurous,
inquisitive explorers due to its immersive, hands-on recreational and
cultural experiences, from wine tasting to glass blowing to sailing; and
WHEREAS, Since its inception, Finger Lakes Wine Country has seen
increased growth, increased tourism, and increased awareness from
travelers; and
WHEREAS, Over its distinguished 20-year history, Finger Lakes Wine
Country has demonstrated continuous service to the residents and
communities which it serves; and
WHEREAS, The success of Finger Lakes Wine Country is in direct
correlation to the efforts of its dedicated board of directors and
staff, whose involvement is, and always has been, characterized by an
impressive commitment, an unbridled enthusiasm, and an uncompromising
standard of excellence in all endeavors on behalf of the organization
and the community it serves; and
WHEREAS, This auspicious occasion presents an opportunity for this
Legislative Body to recognize and pay tribute to Finger Lakes Wine
Country; and
WHEREAS, It is the sense of this Legislative Body that when
organizations of such noble aims and accomplishments are brought to our
attention, they should be celebrated and recognized by all the citizens
of this great Empire State; now, therefore, be it
RESOLVED, That this Legislative Body pause in its deliberations to
commemorate the 20th Anniversary of the Finger Lakes Wine Country
Tourism Marketing Association; and be it further
RESOLVED, That a copy of this Resolution, suitably engrossed, be
transmitted to Finger Lakes Wine Country Tourism Marketing Association,
Corning, New York.
