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S01914 Summary:

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S01914 Text:

 
                STATE OF NEW YORK
        ________________________________________________________________________
 
                                          1914
 
                               2011-2012 Regular Sessions
 
                    IN SENATE
 
                                    January 14, 2011
                                       ___________
 
        Introduced  by  Sens. SERRANO, PARKER -- read twice and ordered printed,
          and when printed to be committed to the Committee on Cultural Affairs,
          Tourism, Parks and Recreation
 
        AN ACT to amend  the  economic  development  law,  in  relation  to  the
          provision  of matching funds to tourist promotion agencies for encour-

          aging visitation to state parks and historic sites
 
          The People of the State of New York, represented in Senate and  Assem-
        bly, do enact as follows:
 
     1    Section  1.  Subdivisions  (a)  and (e) of section 164 of the economic
     2  development law, as amended by chapter 563 of  the  laws  of  1985,  are
     3  amended to read as follows:
     4    (a)  The  commissioner is hereby authorized to match funds expended by
     5  recognized tourist promotion agencies and to  set  reasonable  deadlines
     6  for  the  submission  of  applications  for  each fiscal year covered by
     7  appropriations in order to assist such  agencies  in  the  financing  of
     8  their  recognized  advertising  programs.  Before  any such funds may be
     9  expended, the tourist promotion agency shall have  made  application  to
    10  the  department  for  such  funds,  and shall have therein set forth the

    11  schedule, budget, scope, and theme of the proposed  advertising  program
    12  to  be undertaken for the purpose of encouraging and stimulating tourist
    13  travel, resort, visitation to state parks and historic sites,  vacation,
    14  culture  and  convention activities in the county or counties within its
    15  area. Said application shall further state, under oath  or  affirmation,
    16  with  evidence  thereof  satisfactory  to  the department, the amount of
    17  funds held by, or committed or  subscribed  to,  the  tourist  promotion
    18  agency  for  the  purposes  herein  described and the amount of matching
    19  funds for which application is made, and provided that  all  advertising
    20  purchased  with  funds  appropriated under this act shall follow central
    21  conceptual themes used by the department in its  advertising  for  state
    22  tourism  promotion  including  using any logotype or similar advertising

    23  construct in use by the department.
 
         EXPLANATION--Matter in italics (underscored) is new; matter in brackets
                              [ ] is old law to be omitted.
                                                                   LBD00300-01-1
        S. 1914                             2
 
     1    (e) Applications required by this section shall be submitted only upon
     2  forms provided by the department. Such forms shall contain  a  statement
     3  of  the guidelines which the commissioner shall use to establish priori-
     4  ties among applications. Such guidelines shall  be  established  by  the
     5  commissioner  on  an annual basis, shall include the requirement to list
     6  state parks and historic sites in marketing and  promotional  materials,
     7  and, once established, shall not be changed until the following year.

     8    § 2. This act shall take effect immediately.