Authorizes the empire state development corporation to develop a public awareness campaign promoting businesses located in New York state; requires the creation of the Buy New York Online Networking Directory to connect purchasers with businesses located in New York.
STATE OF NEW YORK
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5239--A
Cal. No. 250
2019-2020 Regular Sessions
IN SENATE
April 18, 2019
___________
Introduced by Sens. KAPLAN, BOYLE -- read twice and ordered printed, and
when printed to be committed to the Committee on Commerce, Economic
Development and Small Business -- recommitted to the Committee on
Commerce, Economic Development and Small Business in accordance with
Senate Rule 6, sec. 8 -- reported favorably from said committee and
committed to the Committee on Finance -- reported favorably from said
committee, ordered to first and second report, ordered to a third
reading, amended and ordered reprinted, retaining its place in the
order of third reading
AN ACT authorizing the empire state development corporation to develop a
public awareness campaign promoting businesses located in New York
state
The People of the State of New York, represented in Senate and Assem-bly, do enact as follows:
1 Section 1. 1. The empire state development corporation shall develop,
2 establish and implement a public awareness campaign promoting businesses
3 located in New York state and encouraging individuals and businesses to
4 purchase products and services from such businesses.
5 2. The campaign shall include an internet website providing informa-
6 tion on businesses located in New York state and their available
7 products and services including a Buy New York Online Networking Direc-
8 tory. The owner of any business located and operated in this state may
9 apply to the empire state development corporation to have his or her
10 business included on such directory. The directory shall include, but
11 not be limited to, participating businesses' names, addresses, contact
12 information, including telephone number, fax, e-mail and website
13 address, products or services offered with a brief description, and any
14 additional information, including history, hours and dates of operation,
15 and number of employees. The names of businesses participating in such
16 directory shall be organized by specific categories based on the various
17 goods or services that such business provides. Such directory shall be
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[] is old law to be omitted.
LBD11243-02-0
S. 5239--A 2
1 searchable by such specific categories. Such directory shall also
2 include a search capability to allow for participating businesses to be
3 searched by the products or services they offer.
4 3. The public awareness campaign shall be made available to the public
5 by any means deemed appropriate by the empire state development corpo-
6 ration including, but not limited to, internet, radio, and print adver-
7 tising such as brochures, billboards and posters. The campaign may also
8 identify and recruit individuals to serve as visible, public ambassadors
9 to promote this message.
10 4. The campaign shall begin no later than January 1, 2022. The empire
11 state development corporation shall prepare an annual report to the
12 governor and the legislature on or before December first of each year on
13 the public awareness campaign, including: (a) actions taken by the
14 empire state development corporation to carry out the public awareness
15 campaign and (b) an assessment of the necessary appropriations for the
16 empire state development corporation to meet the needs of the campaign
17 in the next fiscal year.
18 § 2. This act shall take effect immediately.
