New York State Assembly

 
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S07000 Summary:

S07000 Actions:

S07000 Floor Votes:

S07000 Text:

 
                STATE OF NEW YORK
        ________________________________________________________________________
 
                                          7000
 
                    IN SENATE
 
                                     April 11, 2014
                                       ___________
 
        Introduced  by  Sen.  DeFRANCISCO -- read twice and ordered printed, and
          when printed to be committed to the Committee on Health
 
        AN ACT to amend the public health law, in relation to a physical fitness
          and activity education campaign
 
          The People of the State of New York, represented in Senate and  Assem-
        bly, do enact as follows:
 

     1    Section  1. Legislative intent. The legislature hereby determines that
     2  a public awareness and educational campaign to encourage physical activ-
     3  ity will improve the fitness of the people of the state of New York  and
     4  lead  to a lifetime of good health. This campaign will complement exist-
     5  ing programs administered by the department of health that  develop  and
     6  promote  nutrition  and wellness activities that enhance the quality-of-
     7  life for children and adults.
     8    § 2. The public health law is amended by adding a new section  264  to
     9  read as follows:
    10    §  264.  New  York  state  physical  fitness  and  activity  education
    11  campaign. 1. A New York state physical fitness  and  activity  education
    12  campaign  is  hereby established under the administration of the commis-

    13  sioner for the  purpose  of  promoting  physical  fitness  and  activity
    14  through  the  development  and  implementation of a public education and
    15  outreach campaign.
    16    2. The campaign will focus  on  increasing  public  awareness  of  the
    17  importance of physical fitness and activity and its corresponding health
    18  benefits. The campaign will increase public awareness through the use of
    19  social  and mass media, including internet, television, radio, and print
    20  advertising to promote this message. The campaign will also identify and
    21  recruit individuals to serve as visible, public ambassadors  to  promote
    22  this  message.  Such  ambassadors  may  include professional and amateur
    23  athletes, fitness experts, and celebrity advocates from media, music and

    24  other entertainment mediums.
    25    3. The campaign will be state-wide, and focus  on  promoting  physical
    26  fitness and activity for the following populations:  seniors; youth; and
    27  other high-risk populations.
 
         EXPLANATION--Matter in italics (underscored) is new; matter in brackets
                              [ ] is old law to be omitted.
                                                                   LBD14558-01-4
        S. 7000                             2
 
     1    4.  Funds  made available for expenditure pursuant to this section may
     2  be distributed by the commissioner, without a competitive bid or request
     3  for proposal process for the purposes set forth in this section, includ-

     4  ing but not limited to a media campaign that promotes  physical  fitness
     5  and activity through public education and outreach.
     6    § 3. This act shall take effect immediately.