STATE OF NEW YORK
________________________________________________________________________
8716
IN SENATE
May 10, 2018
___________
Introduced by Sen. SEPULVEDA -- read twice and ordered printed, and when
printed to be committed to the Committee on Health
AN ACT to amend the public health law, in relation to a physical fitness
and activity education campaign
The People of the State of New York, represented in Senate and Assem-bly, do enact as follows:
1 Section 1. Legislative intent. The legislature hereby determines that
2 a public awareness and educational campaign to encourage physical activ-
3 ity will improve the fitness of the people of the state of New York and
4 lead to a lifetime of good health. This campaign will complement exist-
5 ing programs administered by the department of health that develop and
6 promote nutrition and wellness activities that enhance the quality-of-
7 life for children and adults.
8 § 2. The public health law is amended by adding a new section 264 to
9 read as follows:
10 § 264. New York state physical fitness and activity education
11 campaign. 1. A New York state physical fitness and activity education
12 campaign is hereby established under the administration of the commis-
13 sioner for the purpose of promoting physical fitness and activity
14 through the development and implementation of a public education and
15 outreach campaign.
16 2. The campaign will focus on increasing public awareness of the
17 importance of physical fitness and activity and its corresponding health
18 benefits. The campaign will increase public awareness through the use of
19 social and mass media, including internet, radio, and print advertising
20 to promote this message. The campaign will also identify and recruit
21 individuals to serve as visible, public ambassadors to promote this
22 message. Such ambassadors may include professional and amateur athletes,
23 fitness experts, and celebrity advocates from media, music and other
24 entertainment mediums.
25 3. The campaign will be state-wide, and focus on promoting physical
26 fitness and activity for the following populations: seniors; youth; and
27 other high-risk populations.
28 § 3. This act shall take effect immediately.
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[] is old law to be omitted.
LBD00517-01-7
